Jennifer Garner’s Once Upon a Farm organic food company valued at $845M in NYSE debut

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Once Upon a Farm, the children’s organic food company co-founded by actress Jennifer Garner, fetched an $844.9 million valuation as its shares opened 17% above the offer price in its New York Stock Exchange debut on Friday.

The Berkeley, Calif.-based company’s stock opened at $21 apiece, compared with the $18 offer price. The firm and some of its backers sold roughly 11 million shares within the marketed range of $17 to $19 to raise about $198 million.

Consumer-focused companies are becoming more optimistic about the IPO window this year, after President Trump’s sweeping tariffs dampened activity last year.

Jennifer Garner rings the opening bell at the New York Stock Exchange on Friday. REUTERS
Her organic foods company, Once Upon a Farm, fetched an $844.9 million valuation as its shares opened 17% above the offer price. AP
Garner’s company sells packaged food for children, including cold-pressed pouches, pantry snacks, frozen meals and oat bars. AP

Once Upon a Farm was started in 2015 by Cassandra Curtis and Ari Raz. Two years later, Garner and John Foraker, former CEO of food brand Annie’s, joined as co-founders.

The company sells packaged food for children of all ages, including cold-pressed pouches, pantry snacks, frozen meals and oat bars.

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