On the 80th anniversary of the establishment of the Workers’ Party of Korea, North Korean leader Kim Jong Un reemphasized the role of the Central Committee’s publicity and information department.
“At the end of September, the publicity and information department received a special message from Kim Jong Un clearly reminding the department of its mission and duty,” a source in Pyongyang told Daily NK recently.
In the message, Kim reportedly began by stressing the need for the publicity and information department to educate the public about the party’s invincible ideology and policy line.
Notably, the message called for the department to explore new forms of propaganda to help the younger generation understand why expanding North Korea’s nuclear arsenal is so important and why North and South Korea are in a hostile relationship and are not one nation despite occupying the same territory.
Kim described this as an essential program for ensuring that all North Koreans adopt the party’s views as their own convictions.
Second, Kim ordered the department to find organic connections between major economic achievements and military might for use in both domestic and international propaganda.
“When a task is directly assigned by the Central Committee, we tolerate nothing but success,” Kim said while making his third point. He asked officials to root out pro forma behavior and bureaucratic attitudes inside the department and to roll up their sleeves and get their hands dirty to make progress on their missions.
Fourth, Kim said the department needs to find methods of propaganda that best suit different working environments — such as military bases, factories, farms and schools — rather than complacently repeating one-size-fits-all messages.
“Propaganda that people find boring or formulaic breeds distrust in the party,” Kim warned.
As a fifth point, Kim reminded the department that it is responsible for enlivening the 80th anniversary of the party’s establishment. “Party Foundation Day is more than a mere anniversary — it’s the starting point of a new march toward the future of the fatherland,” he said.
For his sixth point, Kim reiterated that all public propaganda must be fact-based and follow the principle of forcefully expressing the will of the party. In short, the department needs to publicize accomplishments that are tangible to ordinary North Koreans: in other words, things they can see and hear.
“In his message, Kim directly voiced his confidence in publicity and information department Director Ju Chang Il, describing him as ‘an individual with an admirable attitude of honoring the party both in word and in deed, the kind of person who always gets the job done,’” the source said.
“In response, all departments at the Central Committee’s publicity and information department have entered around-the-clock ‘combat posture,’ and officials are filled with courage and determination.”
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