Lisa Snowdon calls salmon DNA serum inspired by injectables an ‘espresso shot’ for mature skin

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‘I’ve been inspired by the results of salmon polynucleotide injectables, but have opted here for a non-invasive way to achieve radiant skin’

Lisa Snowdon’s social media has become a hub of beauty information in recent months. In particular, she highlights anti-ageing finds that she knows her followers will be interested in. This week’s video, for example, spotlights a brand many of us know and love, Rodial.

Just launched, the Salmon DNA Water Oil is already making waves in the beauty industry, so it only seems fit that Lisa would want to give it a go herself. Calling it an “espresso shot for skin cell rejuvenation”, the ever-youthful 54-year-old goes on to explain how this isn’t just any old serum, but a pioneering one inspired by a very popular injectable treatment.

“I’ve been inspired by the results of salmon polynucleotide injectables, but have nopted here for a non-invasive way to achieve a similarly radiant, refreshed glow – without the downtime,” she explains in the clip. “The Rodial Salmon DNA Water Oil is a sophisticated formula designed to awaken skin cells, support repair and restore radiance, as our cell turnover naturally slows with age. It’s powered by 59% active ingredients, including salmon DNA-derived polynucleotides, growth factors and NAD+, delivering clinical-grade rejuvenation in one luxe step.”

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Instructing her followers, she advises: “Shake to activate the bi-phase and press a few drops onto the skin – it’s deliciously nourishing yet lightweight, non-comedogenic and packed with antioxidants.”

As you might expect, such a science-led formulation comes with a high price tag to match. From £90, to be exact. Though early reviews from skincare lovers, as well as Lisa’s testimonial, signal it’s worth the splurge.

If this is the first time you’re hearing about the fishy ingredient, salmon DNA has become one of the buzziest topics in aesthetic clinics, often used in injectable treatments designed to plump skin. Now it’s making its way into topical skincare, with Rodial unveiling the Salmon DNA Water Oil as its first major innovation in a decade. The brand has launched a trio of products powered by polynucleotides (PDRN), but this serum is the star of the line-up.

You can also get the targeted hydrating and skin-smoothing effects of the ingredient with the more affordable Jelly Eye Patches, £15, and Hydrogel Face Mask, £20.

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This isn’t the first anti-ageing find Lisa has raved about in recent months. The presenter has also spoken about how fastidious she is about looking after her neck. In one of her Self Care Sunday slots on her social media accounts, she explains, “It’s an area that has been neglected by me for many years…. so the last couple of years, I’ve been trying to rectify the damage that I’ve done.” And one of the products she swears by – an even posted really impressive before and after pictures for – is currently on sale.

Right now you can get BOOST Lab’s Edelweiss Neck Firming Serum, £24.99, for just £18.71 (about 25% off). It sells one bottle every minute (and let’s face it, probably more at this price).

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