Unlike pickup loving markets like the USA or Australia, India has not accepted the pickup truck with only Toyota and Isuzu currently selling their pickups in India. The Hilux is a niche highend offering while the Isuzu is priced at the lower end. Now Mahindra and Tata have had pickups but the Scorpio N pickup will be a lifestyle offering which would be coming to India.
Scorpio N Pickup: Positioning and Strategy
The Scorpio N pickup was earlier shown at an event in South Africa while it will be coming to India in a toned down avatar. The Scorpio N pickup will be a lifestyle offering in India and would be a niche offering since the segment is small but the appeal of the Scorpio brand can change things.
The Scorpio N pickup will be tough and have a design which is similar to the SUV but it will have some small tweaks to make it tougher looking. There would be bigger wheels and 4×4 would be standard while only a diesel is expected to be offered.
Called Global Pik up concept, the Scorpio N pickup will be having a different name but the Scorpio brand would be attached. We do not think the Scorpio N pickup will be a commercial offering as it will be catering to premium lifestyle oriented owners but they could have a no frills base version for the commerical pick up space. The Scorpio N brand is strong and the pickup would be an interesting choice if not as volume centric as the SUVs.
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