Margot Robbie is one of Hollywood’s biggest stars – but insiders warn she may be reaching a dangerous visibility tipping point as fans criticise relationship with co-star
Margot Robbie should be untouchable right now. She’s beautiful, clever, funny and adored — one of Hollywood’s rare modern stars who manages to feel both glamorous and accessible.
From serving Coco Pops at her wedding to quietly marrying her longtime partner without a glossy magazine spread, Margot has always felt refreshingly real. But in an industry that builds women up just as quickly as it tears them down, some insiders are starting to wonder whether Hollywood’s golden girl is edging towards a dangerous tipping point.
Following the billion-dollar domination of Barbie — and now starring in Emerald Fennell’s controversial Wuthering Heights remake opposite Jacob Elordi — Margot has entered a new phase of hyper-visibility.
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Margot is currently back on cinema screens in Wuthering Heights, reuniting with Barbie director Emerald Fennell and starring opposite Jacob Elordi, with the pair playing doomed lovers Cathy Earnshaw and Heathcliff.
On paper, it should be another triumph. Instead, the film has landed with mixed-to-brutal reviews – and suddenly, questions are being asked.
This newspaper gave it a generous three stars, saying “Fennell unleashes a wrecking ball through any lingering sympathy we might have for Robbie’s heroine.”
The Independent gave it just one star, branding it “an astonishingly hollow work”. while other critics have praised the bold reinvention, calling it “utterly absorbing” if viewed as a modern reworking rather than a faithful adaptation.
Another labelled it a “bodice-ripping crowd-pleaser” packed with heightened passion and spectacle.
Margot, however, has been quick to downplay this.,“ There’s obviously quite a lot of intimate scenes, but there’s no actual nudity or anything. I think everyone wants to talk about those scenes, but I cry in pretty much every single scene, and that was way more challenging than doing an intimate scene.”
With a growing slate of producing projects and near-constant red carpet appearances, she’s one of the most recognisable faces on the planet. And while that level of exposure is the dream for most actors, history suggests it can come with risks.
Jennifer Lawrence famously experienced a similar meteoric rise during The Hunger Games era. Once praised for her goofy charm and dubbed “America’s sweetheart”, her unfiltered interviews and awards show falls initially fuelled public affection.
But as her visibility intensified, the narrative shifted. What once felt spontaneous became rehearsed — and audiences quietly switched off.
PR and reputation experts say this pattern is all too familiar. “Every major star hits a visibility tipping point,” says leading brand and culture expert Nick Ede.
“Audiences love authenticity, but when someone feels constant, the mystique starts to fade. In celebrity culture, scarcity sustains desirability.”
He adds, “What happened with Jennifer Lawrence is a classic case of overexposure meeting public fatigue. It doesn’t happen overnight. It creeps in through awkward promos, forced moments and a sense that we’re being sold something.”
Which brings us back to Margot. Her rise once felt organic. She was a Neighbours sweetheart, an Aussie soap star, who had no real clue about what being an actress entailed.”
“I think the first time I really thought acting could be my career was about six months into my stint on Neighbours. And I looked around and realised that everyone did acting full-time and had paid mortgages and things like that just from acting. And I was like, oh, wow, so this could be my full-time job. Great, I’ll do it.”
Speaking on The Graham Norton Show, she confessed how her accent needed work when she first started:
“I haven’t really done an Aussie accent since I was on Neighbours. And I don’t know if I could now because I’d feel so like… But my accent used to be so strong. When I was on Neighbours, they got a dialect coach for me because I was too Australian for the show.
“And I couldn’t hear that I had a bad accent. I was like, ‘What do you mean?’ And they were like, ‘You’re just awful to listen to. I’m going to send you off to work with this woman and round out your accent.
After years on Neighbours, she packed her bags for Hollywood, later admitting she lost her mind when she arrived on her first US set and saw a chair with her name on it.
She partied in dive bars of south London, hung out with reality TV stars, married producer Tom Ackerley, and stayed grounded without trying too hard.
Then came 2023’s Barbie — cementing her status not just as a movie star, but as a serious power player behind the scenes through her production company, LuckyChap Entertainment.
She wasn’t just acting anymore. She was shaping stories. Nick says that distinction matters.
“Margot’s brand has always been built on polish and professionalism rather than oversharing,” he explains.
“She hasn’t relied on being ‘relatable’ in a TikTok sense. She’s built credibility — and that’s harder for audiences to tire of.”
So far, so good. But cracks are starting to show. More worrying than the critics’ response to Wuthering Heights, however, is the strange press tour that comes with it.
Fans have accused Hollywood of manufacturing chemistry between Margot and Elordi, from heavily pushed “friendship” narratives to matching pinky rings engraved with the inscription: “Whatever our souls are made of, his and mine are the same.”
Sweet in theory — but online, many aren’t buying it. One fan wrote: “It’s kinda cringe hearing her constantly fake fawn over him.” I feel like she’s trying to sell the romance due to the chemistry lacking.”
Another added: “Everything about this promo feels disrespectful to her husband.”
There have even been eagle-eyed observations about Margot appearing without her engagement ring during interviews, while her wedding band has reportedly been spotted on her other hand — sparking yet more speculation.
Dermot McNamara says moments like this are rarely accidental. “There’s no such thing as accidental optics in Hollywood, especially not when a film is about to drop,” he explains. “If Margot’s wedding ring is suddenly on a different hand and there’s chatter about Jacob Elordi, you have to consider whether it’s fuelling intrigue rather than shutting it down.”
He adds, “Margot Robbie is incredibly media-savvy. She understands that mystery sells just as much as romance. Even if there’s nothing in the rumours, the conversation itself keeps her name circulating — and that’s invaluable during a promo cycle.”
Nick says this is exactly where stars get into trouble. “Fans don’t mind privacy — what they hate is feeling manipulated,” he reveals.
“When studios lean into performative intimacy and staged moments, audiences clock it instantly. It’s the fastest way to lose goodwill.”
Dermot agrees, warning that even enthusiastic promo can backfire. “The gushing interviews can cut both ways,” he says. “On one hand, audiences love chemistry, and it drives ticket sales. On the other hand, if it tips into overkill, people start questioning authenticity. The key is keeping it playful, not performative.”
Hollywood actors have long been encouraged to showcase off-screen relationships to sell on-screen romance, and sometimes it genuinely works.
The first Wicked press tour proved that Cynthia Erivo and Ariana Grande’s authentic friendship helped build excitement and emotional buy-in from fans. Their connection felt joyful, natural and unforced.
But fans and critics alike tire quickly of contrived togetherness. There’s a fine line between celebrating genuine bonds and manufacturing them for headlines.
“There’s a fine line between organic buzz and orchestrated drama,” Dermot says.
“If it feels too convenient — such as the ring placement and how Margot only wears her engagement ring at weekends — audiences may roll their eyes.
“But if handled lightly, it simply adds to the story and keeps everyone talking.”
Margot has been with husband Tom Ackerley for over a decade. They met on set in 2013, became friends first, then partners personally and professionally, co-founding LuckyChap in 2014.
They married quietly in 2016 near Australia’s Gold Coast — pizza at the reception, Coco Pops for dessert — then went straight back to work on I, Tonya instead of honeymooning.
In late 2024, they welcomed their first child, a baby boy, whom they have shielded from the public eye. It’s always felt like one of Hollywood’s most grounded relationships. Which is exactly why this sudden push to sell on-screen romance feels unsettling.
As one fan tweeted: “Margot Robbie is married, but she’s acting like she’s going to leave her husband for Jacob Elordi… I simply do not think that’s true. It’s marketing.”
Another added: “This is very much like Lady Gaga and Bradley Cooper promoting A Star Is Born… Margot is a married woman, and the stuff she and Jacob are saying and doing is getting excessive.
We’ve seen it all before — staged moments, planted headlines, performative closeness. And it rarely ends well. Unlike many A-listers, Margot keeps her personal life private, rarely oversharing online and has already shown she understands pacing.
After Barbie, she stepped back from the spotlight, focusing on development projects rather than constant visibility. That restraint could save her.
“In the long term, it’s not about avoiding success — it’s about controlling it,” reveals. Nick. “The smartest stars know when to lean in and when to step away.”
For now, the 35-year-old star still commands box-office power, critical respect and fashion influence — a rare achievement.
But in today’s fame cycle, admiration can quickly turn into familiarity. And familiarity doesn’t always breed affection.
The danger isn’t that Margot isn’t talented enough. It’s that PR gimmicks and manufactured moments risk chipping away at what made people love her in the first place. Because Margot Robbie doesn’t need staged friendships, viral rings, or to pretend she’s our best mate.
She’s already gorgeous, clever and wildly successful. And if there’s one lesson from Jennifer Lawrence, it’s this: the real challenge isn’t becoming famous. It’s staying relatable once you are.
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