NBC Universal issued an apology and removed footage from its platforms and social media accounts after its commentators referred to a transgender athlete by the wrong pronouns repeatedly during a race earlier this week at the 2026 Winter Olympics.
Swedish skier Elis Lundholm, who was born a woman but identifies as male, was referred to as “she” multiple times while competing in the freestyle division of women’s moguls at the Milano Cortina Games.
“NBC Sports takes this matter seriously,” NBC said in a statement, according to Outsports. “Today we streamed an international feed with non-NBCUniversal commentators who misgendered Olympian Elis Lundholm. We apologize to Elis and our viewers, and we have removed the replay of that feed.”
The 23-year-old Lundholm is permitted to participate under the current International Olympic Committee (IOC) rules, and he is the lone openly transgendered athlete competing at the Games.
Lundholm finished in 25th place in his event and was 29th with a score of 12.05 after his first run Tuesday, in which the broadcasting mistakes were made on NBC’s international feed, which originally was shown on the Peacock streaming platform.
“Getting off course here though … oh she just skids out of that gate,” the commentator stated.
“She’s going to hop up and go around to make sure she does not DNF as she continues down the line here.”
2026 WINTER OLYMPICS
Lundholm recently told Swedish TV channel SVT that he’s “always been treated well” following his decision to compete in female-only divisions.
He also has responded to criticism by saying, “of course it’s something I thought about …You can hear the voices out there. But then I do my thing, and I don’t give a damn.”
“I came out and identified as a man. But I compete against women because they have the same qualifications as me. And that’s okay with everyone,” he added.
Lundholm’s inclusion on the women’s team was permitted within the IOC’s 2021 ‘Framework on Fairness, Inclusion and Non-Discrimination on the Basis of Gender Identity and Sex Variations,” which allows trans athletes to compete in the Olympics after getting clearance first by their national sports federations.
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