Will AI improve or degrade fairness? With nearly 90% of companies now using some form of AI in hiring, this question is top of mind for many leaders, and it tends to split them into two camps. One side believes algorithms will make hiring fairer by reducing human “bias” and “noise” in decision-making. The other warns that algorithms can reproduce and even amplify existing inequalities at scale. Both overlook a crucial reality: When AI is adopted, it reshapes what counts as fair in the first place.
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