Piyush Pandey, the iconic mind behind some of India’s most memorable advertising, passed away on Thursday at 70. For more than four decades, Pandey shaped the creative identity of Ogilvy India. Known for his signature moustache, infectious laugh and keen insight into the pulse of the common Indian, he shifted the focus of ads from elitist, English-heavy messaging to relatable storytelling grounded in real lives, culture and emotions.
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