Quebec putting US booze back on the shelves — before it goes bad

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With $6.3 million worth of expiring American booze about to go bad, Quebec is putting US bottles back on the shelf — and the decision isn’t going down smoothly with some Canadians.

American booze was yanked from liquor stores in March and put in warehouses during the trade war with President Trump. But next week it will flow once more in Quebec, the province just north of New York state.

“This is an exceptional measure,” the province’s finance minister, Eric Girard, announced Thursday. “The ban on reordering American products remains in effect.”

Quebec is putting some US booze back on shelves after yanking it all last year. Bloomberg via Getty Images

He said the province will unload American bottles set to expire by March 2027 and send the cash, up to $8.6 million, straight to food banks.

With American distillers and winemakers getting hammered by the boycott, the Trump administration warned last month that a renewed US-Mexico-Canada trade agreement hinged on provinces lifting their US booze bans.

Quebec is the seventh of the Great White North’s 10 provinces to bring back Uncle Sam’s booze to stores in recent months.

Most are only selling off the booze they bought before the trade war and still banning imports. Saskatchewan and Alberta, where some want to be part of a 51st US state, were the only provinces to resume imports of alcohol from their southern neighbor.


Signs announcing the removal of U.S. alcohol products from shelves due to U.S. tariffs on Canadian goods.
In March, all provinces pulled US booze from stores in response to Trump’s tariffs. REUTERS

But despite Quebec’s government promising to sell the bottles at a discount and give all profits to charity, some are still promising to boycott the goods.

“It’s a trap, don’t fall for it,” said Alex Szabados on Facebook. “If sales take off, they’ll put more product on the shelves suggesting it’s what the people are asking for.

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