Samsung has pulled the wrapping off some of its most anticipated TVs for 2026, including its latest art-forward TVs, The Frame and The Frame Pro, and its premium OLED TVs, which include three series available in sizes from 42 inches up to a massive 83 inches.
Here’s the lowdown on Samsung’s latest TV releases for 2026, including what I am excited about from the brand this year.
Proper Framing
Samsung’s Frame TVs, which use a matte screen to display art when you’re not watching your favorite shows and movies, will be offered in new sizes for 2026, and include an upgrade to its glare-resistant screen technology.
The new Frame Pro leads things off as Samsung’s top-performing option in the series. The TV continues to be “the only Art TV with wireless transmission,” letting you send audio and video wirelessly from a Blu-ray player or gaming console from up to 30 feet away when connected to its wireless box. Samsung claims its glare-reduction tech has once again improved this year, which further refines the TV’s ability to look more like a painting on the wall than a blank glass screen. It’s also got a maximum 144 Hz display refresh rate for smoother PC gaming (modern consoles cap at 120 Hz).
Other upgrades include Samsung’s NQ4 AI Gen3 Processor for improved overall picture performance and quicker response times, as well as a new Micro HDMI port that will support HDMI eARC for connecting a soundbar or speaker system. Sizes include a 55-inch model (pricing and availability yet to come), alongside 65-, 75-, and 85-inch displays.
The regular Frame model will share in Samsung’s new glare-reduction tech, while adding new back stoppers for simpler cable connection. Otherwise, Samsung has yet to disclose any other major performance details about it. Software will be identical: Both Frame TVs will have access to Samsung’s Art Store, of course, which offers subscribers up to 5,000 works from over 800 artists for a $5 monthly subscription fee. If you don’t want to pay up, Samsung’s Art Store Streams provides 30 new curated works each month with your TV purchase.
To outfit your Frame or Frame Pro, you’ve got multiple bezel options this year designed to take it from TV vibes to artwork, including Modern Brown, Modern Teak, Modern White, and Sand Gold options. The Frame Pro can be matched with more options than the standard model, with choices from Deco TV Frames.
While pricing and availability for the regular Frame have yet to be announced, here is the current pricing for the new Frame Pro at launch:
Frame Pro
• 55” Class The Frame Pro: (not yet available)
• 65” Class The Frame Pro: $1,999.99
• 75” Class The Frame Pro: $2,799.99
• 85” Class The Frame Pro: $3,999.99
OLED Art
Samsung will offer three OLED TV series models for 2026, including the new flagship S95H with an even brighter display, the step-down S90H series, which adopts Samsung’s glare-reducing matte screen for 2026, and the entry-level S85H series. With OLED’s ability to control each point of light individually, and Samsung’s penchant for impressive color saturation and image clarity, I expect the performance of these new models to compete with some of the best TVs of 2026.
The top-line S95H gets a new “FloatLayer” design this year, including a metal bezel and the ability to mount flush on your wall. Samsung is calling it a “gallery-like” aesthetic, which fits in nicely with the Frame TVs. Furthering the Frame connection, the S95H will be the first OLED TV from Samsung to include Art Store access, letting subscribers deck out their living room with a museum vibe without compromising performance.
As with the Frame TVs, Samsung will give you a taste for free with Art Store Streams, providing 30 works of art each month. The TV also allows you to choose either wireless transmission from source devices via Samsung’s Wireless One Connect system, or to plug in source devices directly. The previous model S95F was one of the best TVs we reviewed last year thanks to its incredible contrast and brightness, so I expect the S95H to once again provide some serious wow-factor for high-end viewers.
Samsung says the sub-flagship S90H will get brighter this year, and unlike 2025’s S90F, it now adopts the matte-like display of its pricier sibling for improved glare reduction. It’s also available in more sizes, from 42 to 83 inches. Both the S95H and S90H will be powered by Samsung’s NQ4 AI Gen3 Processor, and include Samsung’s top gaming features, like a 165-Hz display refresh rate for smooth response when playing PC games, and advanced AI processing tech aimed at improving lower-resolution video and enhancing brightness and contrast.
We don’t have many details on the lower-tier S85H, but it’s an intriguing option based on its price category alone, designed to compete with LG’s entry-level B-series OLED TVs. Each of the three models will get features like Dolby Atmos support, enhanced dialog through Samsung’s Object Tracking Sound+ system, and smarts via Samsung’s Vision AI Companion, designed to allow for conversational answers to questions about content recommendations, recipes, and more.
Here’s the pricing and availability for all three new OLED TV series:
Samsung S95H
• 55” Class S95H: $2,499.99
• 65” Class S95H: $3,399.99
• 77” Class S95H: $4,499.99
• 83” Class S95H: $6,499.99
Samsung S90H
• 42” Class S90H: $1,399.99
• 48” Class S90H: $1,599.99
• 55” Class S90H: $1,999.99
• 65” Class S90H: $2,699.99
• 77” Class S90H: $3,699.99
• 83” Class S90H: $5,299.99
Samsung S85H
• 48” Class S85H: $1,199.99
• 55” Class S85H: $1,499.99
• 65” Class S85H: $1,999.99
• 77” Class S85H: $2,799.99
• 83” Class S85H: $4,499.99
Disclaimer : This story is auto aggregated by a computer programme and has not been created or edited by DOWNTHENEWS. Publisher: wired.com
