Life
For our Youthquake issue, Emirates Woman reached out to several inspiring female leaders, across a myriad of industries, and asked them to each pick a young woman they felt our readers should keep their eye on. Here, Founder of Bil Arabi, Nadine Kanso, chose Raya Kassisieh, a multidisciplinary artist.
How did you first encounter her and what initially caught your attention?
I first met Raya at an event in Dubai. What immediately struck me was her presence. There was a quiet confidence in the way she carried herself and presented her ideas. She speaks with clarity and intention, and that naturally draws you in.
What qualities does she possess that feel distinctive or rare to you right now?
Her work is bold and deeply expressive. She’s unafraid to communicate strong ideas, and there’s an honesty in her creative voice. She doesn’t dilute her perspective to make it more comfortable, and that takes courage.
Can you recall a specific moment when you realised she was someone to watch?
Yes, during the Islamic Biennale in Jeddah in 2025. Seeing her in that context, and how her work held its own within such an important platform, made it very clear that she’s a talent to watch.
In what ways does she challenge or expand your understanding of leadership, creativity, or success?
She reminds me that leadership in creativity today is about being articulate and unapologetic. She’s thoughtful, direct, and confident in her message. There’s something refreshing about how clearly she communicates her ideas. It feels grounded and fearless at the same time.
How does she navigate obstacles or uncertainty, and what do you admire about her approach?
What I admire is her directness. Even when facing challenges, she doesn’t overcomplicate her message. There’s a steadiness in the way she stands by her work and her thought process.
If she were not in the room, what would you want others to understand about why she matters?
I would say she’s a genuine talent, someone whose work and voice deserve attention. She represents a new wave of creatives who are not waiting for permission to take space.
Is there something about her generation, through her, that gives you hope or curiosity about the future?
Absolutely. They say what feels obvious to them without hesitation, and that clarity gives them confidence. It makes me curious and optimistic about where they will take things next.
What piece of advice would you give her?
Continue being yourself. That authenticity is her strength.
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