Punjabi singer Shubh has achieved a historic milestone by becoming the first Indian music artist appointed as a Global Brand Ambassador for climate advocacy by the United Nations Framework Convention on Climate Change (UNFCCC). This announcement was made during the 29th Conference of the Parties (COP29) in Baku, Azerbaijan, marking a significant step in both his career and global climate efforts.
In his role as the Global Ambassador for the UNFCCC Digital Climate Library (DCL), Shubh will utilize his vast influence—over 20 billion digital impressions and 5 billion music streams—to raise awareness about climate change and inspire action among younger generations. His appointment places him alongside notable figures such as Leonardo DiCaprio, BTS, and Billie Eilish, who are also involved in climate advocacy through the UNFCCC.
Shubh expressed his enthusiasm for this role, stating, “Growing up in an environment of academicians, building a sustainable knowledge bank is critical. Through this role, I hope to use my platform to bring attention to the issue, share knowledge, and be part of a movement that pushes for a better future, not just for all of us, but for future generations as well.” His commitment reflects a desire to empower young people to become agents of change in addressing climate issues.
The Digital Climate Library aims to digitize and preserve crucial climate knowledge, making it accessible to educators, policymakers, and activists worldwide. Shubh’s involvement underscores the potential of art and culture to drive social change and highlight the urgency of addressing environmental challenges. Jingwen Yang, Information Management Officer at the UNFCCC, praised Shubh’s role, noting that he exemplifies how art can effectively raise awareness about critical climate issues.
With Shubh at the forefront of this initiative, the UNFCCC seeks to inspire a new generation of climate advocates and ensure that essential climate knowledge remains available for future action.
