The Best Makeup for Moms Who Only Have 10 Minutes to Get Ready

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If you’re a mom, you’re probably familiar with doing a lot of things on the go: eating breakfast, firing off emails, scheduling doctor’s appointments—and yes, doing your makeup. We’ve mastered the art of lining our lips without a mirror, one hand on a stroller (what a flex). While I don’t recommend doing a full face of makeup mid-chaos, we also know that 10 minutes at home is often all you have to get your “glam” done before rushing out the door.

As a mom of two, on-camera beauty expert, and podcast cohost, I’m intimately familiar with getting ready in a pinch (because let’s face it—I’m already late). And while I’ve gotten better at it over the years—thanks to plenty of practice, plus tips and tricks from my favorite makeup-artist friends—the products have gotten better, too. It’s easier than ever to fake an almost full beat, thanks to a new generation of easy-to-apply, multitasking, and long-lasting makeup products designed for exactly this kind of time crunch. Here are the ones I rely on when I need to get camera-ready (whether for the news or a Zoom) in under 10 minutes.

Set it Up: Kelly Zhang Lifting & Firming Face Primer

Kelly Zhang

Lifting & Firming Face Primer

I don’t love wearing a heavy moisturizer during the day, especially if I’m layering makeup, but my skin still needs a little extra love—particularly after a sleepless night spent being held hostage by a tiny toddler. This Lifting & Firming Face Primer from Kelly Zhang is packed with peptides, soothing aloe, and brightening orange peel extract to help smooth, firm, and illuminate skin, all while creating an ideal base for makeup. Massage it in, and it’s almost as if your skin just did a quick Barry’s Bootcamp class—lifted, firmed, and ready to go in seconds.

Work of Art: m.ph by Mary Phillips Underpainting Face Highlight & Contour Palette

m.ph by Mary Phillips Underpainting Face Highlight & Contour Palette in branded component on a light gray background

m.ph by Mary Phillips

Underpainting Face Highlight & Contour Palette

Contouring can feel intimidating—and not necessarily like an everyday step—but I’ve found it makes a noticeable difference in how polished my makeup looks. Makeup artist Mary Phillips has a way of making it feel approachable, which might explain why she never skips this step on clients like Hailey Bieber and Kendall Jenner. This cream-based Underpainting Face Highlight & Contour Palette includes two contour shades, two highlighters, and a color-correcting shade, making it easy to customize your sculpt. I simply “paint” where I want definition, blend it out, and instantly look more defined.

Balm Dot Com: IT Cosmetics Do-It-All Sheer Tint Face Balm

IT Cosmetics Do-It-All Sheer Tint Face Balm in branded component on a light gray background

IT Cosmetics

Do-It-All Sheer Tint Face Balm

This new skin-tint-meets-balm from IT Cosmetics has quickly become a staple in my routine, especially as a woman inching closer to her 40s. The lightweight formula wears like skin care (it’s infused with hyaluronic acid and collagen peptides) while delivering just the right amount of coverage for everyday wear, helping to blur redness, dark spots, and fine lines. The Do-It-All Sheer Tint Face Balm is sheer but buildable, and one of my favorite things about it is how easy it is to touch up throughout the day. I keep one in my purse so I can tap it on with my fingers as needed. It gives me a naturally glowy, radiant finish that tends to earn compliments wherever I go.

Focus on Me: Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed

Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed in branded component on a light gray background

Danessa Myricks Beauty

Yummy Skin Blurring Balm Powder Flushed

Leave it to Danessa Myricks (beauty mogul and busy mom herself) to create a truly multitasking cheek-and-lip product that brings instant life to the face. The Yummy Skin Blurring Balm Powder Flushed has a unique blurring texture, delivering a soft, Paris-filter effect on skin. This creamy balm-powder hybrid blends seamlessly, wears beautifully throughout the day, and comes in a range of flattering shades. I’m especially drawn to Jubilee, a soft terracotta that works both as a blush and a lip.

Seeing the Light: Chanel Baume Essential

Chanel Baume Essential in branded component on a light gray background

Chanel

Baume Essential

Chanel’s Baume Essential might be the longest-running product in my entire routine—and there’s truly no highlighter quite like it. It’s nothing like the blinding, stripey highlights of the 2016 era. Instead, it melts seamlessly into my complexion, looking elegant and natural while delivering just the right amount of glow exactly where I want it. Best of all, the stick format makes application effortless: You can swipe it directly onto the skin or tap it in with your fingertips. And while it is an investment, the stick lasts forever, making it well worth the splurge.

Take a B(r)ow: Colourpop Brow Boss Pencil + Boss 24HR Lifting Brow Gel

Colourpop

Brow Boss Pencil

Colourpop

Brow Boss 24HR Lifting Brow Gel

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