Ramadan brings with it a particular kind of pleasure when it comes to getting dressed. There is something about the month – the gatherings, the late nights, the quiet moments before iftar – that makes what you wear feel more considered, more personal than at any other time of the year. And as the days count down toward Eid, that pleasure sharpens into something else – the search for the perfect abaya. The one that will carry you through that first morning, through the embraces and the photographs and the cups of tea poured for visiting relatives. It is a search that women in the UAE take seriously, which is why the homegrown labels featured here have built such devoted followings. Emirati-founded and proudly local, they are redefining what an abaya can be, whether through unexpected colour, sculptural tailoring or the kind of embellishment that stops conversations. These are the brands making their mark, and they deserve a place in your Eid rotation.
MUSE
A purveyor of quiet luxury, Muse is for the woman who believes that elegance lies in the details. Their aesthetic is defined by fluid silhouettes and a sophisticated neutral palette, allowing the impeccable drape and quality of their fabrics to take center stage. For Eid, look to their signature candied tone abayas or printed linen sets, which are designed to transition seamlessly from morning prayers to intimate family gatherings, offering a canvas of understated refinement that speaks volumes.
BY HIND ALMARRI
Helmed by the visionary Emirati designer, By Hind Almarri is a celebration of heritage reimagined through a contemporary lens. The brand is synonymous with ornate craftsmanship, where traditional embellishments and intricate design are given a modern, luxurious update. Their signature pieces often feature regal capelets and exquisitely detailed sleeves, making them the perfect choice for the woman who wants her Eid look to be a masterpiece of cultural storytelling and high-fashion flair.
FEEYA
FEEYA has rapidly become the unofficial uniform of Dubai’s “it” girls, and for good reason. Founded on the ethos of “girlhood,” this brand is a veritable love letter to colour and playfulness. Breaking away from the monochrome mold, FEEYA is renowned for its dreamy ombré abayas and signature pastel shades like Buttercup and Matcha. For Eid, their collections promise to inject a dose of whimsical, hyper-feminine joy into a wardrobe, proving that modesty and vibrant self-expression are the perfect pairing.
MAYSWEAR
Mayswear caters to the modern trendsetter who seeks a fusion of contemporary street style with the grace of modest fashion. The brand is known for its innovative cuts and the use of dynamic fabrics that create movement and structure in equal measure. Mayswear offers distinctive separates and abaya silhouettes for Eid that are both fashion-forward and rooted in comfort, ensuring a look that feels effortlessly cool throughout the festivities.
THE PURPLE TAG
The Purple Tag offers a distinctive aesthetic for the discerning minimalist. The brand’s philosophy revolves around creating timeless, architectural pieces that make a striking impact through form rather than ornamentation. Expect clean lines, innovative draping, and a focus on structural integrity. Their signature look is an abaya that feels more like a couture piece of outerwear, offering a sleek and polished option for the woman who wants her Eid style to be defined by sophisticated, modern geometry.
TASH
First on the radar for those in the know are the decidedly cool designs of Tash. This is a fashion-forward label that embodies unapologetic creativity, unafraid to take up space with its bold designs. From striking leopard prints to sculptural 3D flowers, Tash uses the abaya as a dynamic canvas for selfexpression. For the woman who wants her Eid look to be a conversation starter, these pieces are the perfect way to upgrade a simplistic outfit to a distinct tier of artistic flair.
GABI
Founded by Emirati sisters Waad and Sheyma Al Hammadi, GABI has rapidly become a go-to for those who appreciate a design philosophy rooted in “less is more.” Infused with strong Emirati traditions, the brand champions clean lines and impeccable, structured tailoring. With a versatile one-size-fits-all mantra, GABI’s pieces are designed to make a powerful yet effortless statement. This Eid, their collection give a masterclass in contemporary elegance, where every cut and seam is a testament to refined, modern Emirati design.
OUI DUBAI
All about colour, this Emirati-owned brand, founded by Alreem Almarzooqi, is a celebration of vibrant hues and traditional craftsmanship. OUI Dubai offers a spectrum of shades, from deep, dramatic tones to light, airy pastels, each meticulously chosen to complement all skin tones. With a philosophy rooted in saying ‘yes’ to elegance and intention, their limited seasonal drops are handcrafted in Dubai, making each piece an exclusive and personal testament to quiet confidence.
TIMA ABAYA
For the minimalist who appreciates a dash of the unexpected, Tima Abaya is the destination. The brand focuses on high-quality pieces in subdued colours and luxurious fabrics, using each classic silhouette as a canvas before adding a singular, creative twist. Whether it’s delicate “bow buttons” or unique “fire” stitching, this single trait or flair transforms a classy foundation into a work of art, offering an abaya that is both evergreen and intriguingly modern.
JEH
Stuntin’ in streetwear, Jeh is the label for the edgy, defiant It-girl who seeks to reimagine the abaya in its entirety. Following its own bold philosophy, the brand deconstructs traditional forms with contrasting stitches, asymmetrical cuts, and unexpected collared finishes. For the unapologetic trendsetter, Jeh offers abayas that are less a garment and more a declaration of individuality. Perfect for making a powerful, modern statement during Eid festivities.
BEIGE
True to its name, Beige is a sanctuary for lovers of neutrals and timeless design. The brand focuses on creating light-as-air pieces in minimalist silhouettes, all rendered in a calming palette of earthy tones and simple shades. These are the everlasting abayas that work effortlessly in any closet, offering chic, muted elegance that transcends seasonal trends. For Eid, Beige provides the perfect foundation for a look of serene, understated sophistication.
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Images: Supplied and Feature Image:@tash.ae
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