One month ago, YouTube creator Victory Marrie uploaded a 15-minute video titled “MY EVERYTHING SHOWER ROUTINE.” In it, she rattles off her long ritual, which includes lighting a candle, exfoliating twice, shaving, using a loofah to scrub herself down with three body washes, and ending with a feminine cleanser (a whole other issue and please, avoid these). Another creator, Audrey Victoria, shared her “everything shower” routine on TikTok last month—her first video, labeled “Part One,” already has 10 steps, which makes me wonder how many she can possibly lay out in “Part Two.”
The everything shower is not a new phenomenon—people have indulged in long, luxurious showers since the inception of indoor plumbing. But this particular term was born in very recent history. Google searches for it have grown steadily since January 2023, around the time it exploded on TikTok and turned into a full-blown trend, with videos showing off a heavily product-forward, commodified version of self-care. And while everyone has their own laborious process that leaves no crevice unscrubbed, everything showers all seem to have one thing in common: an exorbitant amount of time spent in the bathroom using an exorbitant amount of products. How have we arrived here, at a point where simple hygiene has mutated into a 10-plus-step event that requires almost as much time and energy as a HIIT workout? Is it capitalism? Overconsumption? Self-absorption? Whatever it is, if you ask me, it has to stop.
While your run-of-the-mill daily shower may consist of washing your body and maybe shampooing your hair, the limit does not exist when it comes to the everything shower—just ask my fellow Allure editors. In 2024, a number of them detailed their routines in full, with their many steps happening before, during, and after the shower. The long menu of everything shower possibilities they listed includes dry brushing, hair brushing, facial cleansing, scalp oiling, exfoliating, shaving, applying hair masks, hair washing (often twice), deep conditioning, and detangling; then applying body oil or body lotion, using a gua sha, ice rolling, self tanning, and sheet masking. In between all of this may be the time spent letting these products sink in or “marinate,” as they like to put it. The shower itself may also come with accoutrements, like luxurious candles, shower steamers, or eucalyptus leaves for an aromatic experience. Are you relaxed yet? I’m not.
While the everything shower is meant to be a moment of self-care, the longer the trend continues, the more it feels like an opportunity to consume as many products as possible in one sitting (or, well, standing). And with all due respect to my brilliant colleagues—love you guys!—should we really be extending our shower time when, in the world of ChatGPT, water usage is rising to concerning levels? In 2025, a team at Cornell University calculated that by 2030, AI data systems in the U.S. could drain 731 to 1125 million cubic meters of water per year, which is equivalent to what up to 10 million Americans use annually. And it’s not like water wasn’t in short supply before the robots—if you live in states with persistent droughts such as California, Arizona, or Colorado, you may have experienced government-mandated limits on water usage throughout the years.
Now, does the amount of water used in your beloved everything shower come anywhere near to the water being used to cool massive AI data systems? No, not in the slightest—but every 20-minute shower does require around 40 gallons of water, and that’s not nothing. We should be able to have some grasp on our personal consumption, especially as Americans who, with less than 5% of the world’s population, consumed 16% of the world’s energy in 2022.
Disclaimer : This story is auto aggregated by a computer programme and has not been created or edited by DOWNTHENEWS. Publisher: www.allure.com
