Fashion
As the final echoes of applause fade from the ‘big four’ fashion capitals, the global style set has pivoted its gaze to a burgeoning epicentre of sartorial innovation: Riyadh. From October 16th to 21st, the Saudi capital is hosting its third annual Riyadh Fashion Week (RFW), a dynamic five-day celebration that is decisively placing the Kingdom on the global fashion map.
More than just a series of runway shows, RFW is a powerful statement of intent—a fusion of creativity, rich cultural heritage, and a forward-thinking vision for the future of design. This year’s event, featuring over 30 runway shows and presentations, is its most ambitious yet, blending international luxury with a profound celebration of home-grown talent.
The 2024 season made headlines before the first model even stepped onto the catwalk. In a landmark moment for Middle Eastern fashion, the iconic house of Vivienne Westwood opened RFW, marking its highly anticipated debut in the region. The punk-inspired, rebellious spirit of Westwood set a powerful, avant-garde tone for the week.
Closing the festivities is the queen of conscious luxury, Stella McCartney, who will bring her version of sustainable elegance to the desert landscape. The presence of these two design powerhouses is no coincidence; it carries a resonant message that innovation, unwavering ethics, and boundless creativity can—and must—coexist within the fashion industry.
While international names draw global attention, the heart of RFW beats for its local designers. The schedule is a veritable who’s who of regional talent, showcasing designers who are masterfully blending modern aesthetics with their cultural heritage.
Names like Mohammed Ashi, Tarek Sinno, and Madiyah Al Sharqi are leading the charge, presenting collections that speak to a new, confident Arab identity. Their work not only highlights the immense creative potential surging from the Kingdom but also brings Qatari and Saudi designers to the forefront of the international conversation, all while championing values of sustainability and inclusivity.
The Riyadh Fashion Week SS26 Schedule
The week’s programme is a carefully curated journey through the best of regional and international design. The opening day on October 16th is dedicated solely to the monumental show from Vivienne Westwood. The following day, October 17th, features a rich lineup including Leem, Rebirth, Amen, Waad Aloqaili, Ashwaq Almarshad, and Abadia.
The momentum continues on October 18th with presentations from Femi9, Aram, Razan Alazzouni, Mona Alshebil, Reem Alkanhal, and SV by Saudia. October 19th offers a diverse mix with Mihyar, IH NOM UH NIT, RBA, Hajruss, Mirai, and Hindamme taking to the runway. As the week builds to its climax, October 20th showcases the collections of Eleven, House of Cenmar, Qormuz, Awaken, Cargo, and 1886. The entire five-day celebration then draws to a profound close on October 21st with the highly awaited showcase from Stella McCartney.
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Images: Supplied & Feature image: Instagram
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