TVS Motor Company has partnered with Swiss technology startup Aegis Rider to introduce a groundbreaking Heads-Up Display (HUD) Augmented Reality (AR) helmet at EICMA 2025, one of the world’s largest two-wheeler exhibitions. The innovative helmet was showcased at the TVS Connect Pavilion, highlighting the company’s focus on smart and connected mobility solutions.
The Aegis Rider AR helmet integrates advanced spatial anchoring and augmented reality technologies to project essential riding data directly into the rider’s line of sight. Riders can view navigation directions, speed, alerts, and call notifications without diverting their eyes from the road, significantly enhancing safety and situational awareness.
According to Simon Hecker, Founder and CEO of Aegis Rider, the system uses spatial mapping to ensure that displayed information remains anchored in the rider’s real-world environment, maintaining its position even when the rider or motorcycle moves. This makes it a seamless and intuitive tool for real-time riding assistance.
TVS Motor’s collaboration with Aegis Rider marks a step forward in blending technology and mobility to create a safer and more immersive riding experience. The innovation reflects the company’s broader vision of leading the future of connected and intelligent motorcycling, where digital technology enhances every aspect of the ride.
This AR helmet represents TVS’s continued commitment to innovation, rider safety, and smart mobility—defining the next era of two-wheeler technology.
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