Vogue’s guide to the 19 best fragrances of 2025

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Fragrances are personal in a way few beauty products can ever be. They sit on your skin, slip into your memories and determine how you move through a room. A single spritz can shift your mood, make a moment or become the signature people remember you by. With so much power in one bottle, choosing the right one matters.

So we tried every launch of 2025 (almost) and picked the most standout launches. From warm woods and modern florals to mood-boosting mists, these are the kind of fragrances that hold a space in your life for years. Whether you’re hunting for your next signature or shopping for someone special, this is your definitive guide.

Best fruity-floral fragrances of 2025

Carolina Herrera Very Good Girl

A bright floral that balances playful sweetness with an elegant rose-and-vetiver core. It’s bold without losing its charm, and its sillage always feels unmistakably feminine. A confident pick for anyone who likes their perfume with personality.

Marc Jacobs Daisy Wild Eau So Intense

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Fresh greens and florals come together in a carefree, outdoorsy way that evokes thoughts of sunshine, wildflowers and easy living. A soft, spirited pick for everyday wear.

Victoria’s Secret Bombshell Midnight

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A deeper, velvety twist on the classic Bombshell. Dark berries melt into sensual musks, creating a nighttime mood that’s sultry without leaning heavy. Perfect for evenings when you want something playful but grown.

Ajmal Perfumes Aristocrat Coral

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Combining juicy peach with luminous florals, this one feels polished but playful. It’s clean, feminine and luxurious, like a silk blouse and fresh blowout in a bottle.

Best gourmand fragrances of 2025

Rare Beauty Rare Eau De Parfum

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Warm, cocooning and beautifully powdery. This scent feels like an exhale with super gentle wood notes, a touch of sweetness and an almost edible, sweet warmth.

Jean Paul Gaultier Gaultier Divine

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This one offers a rich salted caramel and vanilla base layered with a hint of floral brightness that keeps it smooth and sophisticated. It’s sensual, comforting and powerful.

Sol De Janeiro Cheirosa 76 Body Mist

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Warm vanilla and soft florals with that unmistakable creamy sweetness. It has an easy, sun-soaked charm that makes even a regular day feel a bit brighter. A feel-good favourite through and through.

Best citrusy fragrances of 2025

CHANEL Chance Eau Splendide

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A classic that keeps finding new fans. Chance wraps bright florals with a soft, peppery edge that keeps it from ever feeling predictable. It’s the kind of scent that slips into your routine and becomes impossible to replace.

Yves Saint Laurent Libre L’Eau Nue

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Light and fresh, this version of the original Libre feels like clean skin after a warm shower. The citrus opening is bright and uplifting, settling into a silky orange blossom. This non-alcoholic fragrance has essential oils that you can tap into your skin and it feels perfect for warm days and everyday wear.

Parfums de Marly Valaya

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Airy musks and soft woods woven together with elegance. Valaya feels smooth and balances freshness with woody notes beautifully. It’s got that powdery base note that will keep you feeling fresh for hours.

Issey Miyake Le Sel D’Issey

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Cool, clean and hypnotic. The mineral-salty opening feels like a fresh dive, settling into a slightly more intense ginger and citrus. A refreshing shift from the usual exclusively citrus fragrances.

Diptyque Lazulio

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Available at the Diptyque flagship store, New Delhi

A cool, blue-toned scent that feels like a breeze off a faraway coastline. Textured, radiant and transporting, the kind of perfume that changes the atmosphere around you without much effort.

Best oriental fragrances of 2025

Dior J’adore L’Or

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This rich, golden version of the original J’adore feels almost liquid on the skin. The jasmine and rose stay lush and full, touched with a warm, ambery glow that lingers beautifully. It’s indulgent without being loud, perfect if you like your florals with depth and a little drama.

Givenchy L’Interdit Parfum

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Dark florals wrapped in soft spice give this fragrance a distinct edge. It’s unexpected in the best way: seductive, memorable and built for someone who likes their scent to leave a trace.

Tom Ford Black Orchid

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Dark, velvet-rich and unapologetically bold. The floral-earthy layers unfold slowly, creating a deep, addictive warmth on skin. It’s the kind of scent you remember a person by.

Secret Alchemist Midnight Patchouli

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Earthy and resinous, this is patchouli done with restraint: mysterious, intimate and the kind of scent you unexpectedly fall for. A standout for anyone who loves niche artistry.

Best woody fragrances of 2025

Jo Malone London Hinoki & Cedarwood

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Clean cedarwood cooled by fresh, almost meditative notes, it feels like stepping into calm after a long day. Elegant without trying and perfect for anyone who prefers subtlety over spectacle.

Creed Millésime Aventus

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Crisp fruits, smokey woods and a signature that’s impossible to mistake. Aventus has an effortless intensity; refined but never stiff. A staple because it will never lose that magnetic pull.

Azzaro Wanted Forever Elixir

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Spiced warmth meets deep woods in a blend built for nights out. It’s intense and long-lasting, with the unexpected mix of wood, raspberry, spices and musk.

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