The most formidable griefer in the World of Warcraft universe was, in the real world, an actual developer on the game – so that’s how he was able to get to that level.
Despite Trey Parker’s crippling fear that the South Park Season 10 episode “Make Love, Not Warcraft” would ruin the show – as well as his attempts to pull it from the Comedy Central schedule hours before airing – the 2006 South Park send-up of the massively popular World of Warcraft was a landmark moment for both the game and the TV show. 19 years later, “Make Love, Not Warcraft” frequently lands on all-time top South Park episodes lists, and it defined a moment in pop culture history while introducing one of the greatest-ever gaming antagonists to our collective consciousness.
The mysterious, shlubby and nefarious gamer listed in the “Make Love, Not Warcraft” script as NWBZPWNR is one of the most recognizable characters in the entire South Park canon for how he utterly defined an entire class of video game obsessives who prioritize maxing out their in-game characters over bathing, exercising or cleaning their apartments. And, according to a former Blizzard dev who helped Trey Parker and Matt Stone produce “Make Love, Not Warcraft” using the World of Warcraft engine, the character of NWBZPWNR was based on his own get-up and grooming habits.
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That which has no life has a name, and it’s Joeyray Hall.
Hall, who now goes by the moniker Yearjoy and streams gaming content on Twitch, was a project manager at Blizzard around the time when Parker and Stone rolled into town with an idea to parody/pay homage to the MMORPG that dominated nerd culture. During a Reddit AMA in 2015, shortly after he left Blizzard, Hall discussed his time as Parker and Stone’s muse, telling one user, “I also led the team that did the ‘Make Love not WarCraft’ episode of South Park and was the model for ‘He who has not life.'”
Of course, as soon as Hall’s slobbed-up likeness hit cable, the character of NWBZPWNR took on a life of his own, as his affectless attacks on the WoW userbase became an iconic symbol for the sweatiest try-hards in the gaming world.
However, while Hall’s appearance may be the inspiration behind the NWBZPWNR character model, it wouldn’t be exactly accurate for us to say that Hall is the face of the iconic “Make Love, Not Warcraft” villain – not when the late, great Jarod Nandin would set BlizzCon absolutely ablaze seven years later with his own cosplay:
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