For the first time, BBC will air the first ever full-length series of the show – six episodes filmed across six weeks – as the celebrities will face a range of weekly business challenges set by the business mogul
The Celebrity Apprentice line-up has been confirmed, with TV presenter Gethin Jones, singer Alexandra Burke and Love Island star Toni Laites all set to face Lord Sugar.
For the first time ever, BBC will air the first ever full-length series of the show – six episodes filmed across six weeks – as the celebrities face a range of weekly business challenges set by the business mogul.
Competing for the chance to win a £100,000 donation to a charity of their choice, they will each be hoping to prove their business acumen and ultimately be crowned The Celebrity Apprentice winner.
There will be another change to this star-studded series – the boardroom will relocate to a London City skyscraper, providing a distinctive new setting for Lord Sugar’s final deliberations.
The full line up includes Alexandra Burke, actor Danny Miller, presenter Gethin Jones, dancer and presenter Jordan Banjo, journalist Kay Burley, actress and online personality Maddie Grace Jepson, presenter, podcaster and content creator Max Balegde, Gladiator Sheli McCoy, UK garage legend DJ Spoony, TV and BBC Radio 2 presenter Richie Anderson, comedian and writer Laura Smyth and television personality Toni Laites.
Lord Sugar said: “We’ve not done anything like this before, and it’ll be entertaining to see these 12 celebrities being put through six weeks of some brilliant business challenges. But just because they’re celebrities, it doesn’t mean they’re going to get an easy ride, especially when there’s £100,000 at stake for their chosen charity.”
Kalpna Patel-Knight, Head of Entertainment Commissioning at the BBC says: “This brand-new full-length series of The Celebrity Apprentice takes everything audiences love about the format and turns the pressure right up. This year’s celebrities arrive with strong reputations – but in the boardroom, status counts for nothing.
“They’ll be tested on leadership, teamwork and commercial instinct, and only those who can truly deliver will make it through. It’s bold, unpredictable and hugely entertaining – and viewers are in for a brilliant ride.”
Broadcast details for The Celebrity Apprentice will be confirmed in due course. The announcement comes after Karishma Vijay was crowned the winner of the BBC business show last week after an all-female final, which saw her battle it out for Lord Sugar’s coveted investment against Pascha Myhill.
Karishma, from Surrey, recounted the moment Lord Sugar told her she had won and would be receiving his £250,000 investment, and said: “I was so blown away, so shocked – but I kept it very cool. Then, I got in my car and I was screaming. It was just insane – I can’t believe I’ve gone and done it after not having watched the show, I feel like that’s so cheeky.”
Explaining his decision on the hit BBC show, Lord Sugar said: “As always, it was close competition in the final after two outstanding pitches by two brilliant young businesswomen. But Karishma really impressed me throughout the process and has proven why she deserves my investment. She’s a proper grafter and she’s got that entrepreneurial spirit that I always look for. The cosmetics industry is one I know a lot about, and I know our partnership will pave the way for a bright future.”
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