After debuting in Malvern East a year ago, artisanal grocer and grab-and-go spot Breadcetera has extended its offering to Mount Eliza with a shiny new store opening.
Mornington Peninsula locals got a taste of Melbourne’s inner-south east with the arrival of Breadcetera’s second outpost at the weekend. Following the success of the swanky sandwich shop and grocery store’s debut opposite Malvern East’s Central Park last year, it’s now making its mark in Mount Eliza, just a few kilometres back from the coastline. Here’s what you need to know.
What is Breadcetera?
Don’t let the name deceive you: this is not a bakery. Rather, the takeaway-forward spot is a one-stop-shop for all your pantry essentials, with an artisanal focus. Think of it as a providore, sandwich shop, florist, deli and homewares store rolled into a light and bright shopfront in the heart of town, just a couple of doors down from local Italian fine diner Bau Bau.
“The core [of Breadcetera] is ‘everyday essentials done properly’,” says co-owner Natalie Osborne. “I’m a local and could see there was a gap in the community for something like this.”
Previously home to longstanding Indian restaurant The Rasoi, the space has seen a complete overhaul over the past few months to become a “cookie cutter” replication of the Malvern East flagship, led by architectural studio Mitchell & Eades and creative agency Blurr Bureau. This means the same sunny yellow facade and an interior fitout that leans into materials such as terrazzo, exposed micro-cement concrete and fluted glass, plus notes of bronze, mosaic tiling and custom timber joinery.
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Who’s behind it?
Breadcetera co-owner Frank Ciorciara and his business partners (also behind Malvern East wine bar Riserva, and South Melbourne’s hatted Lucia) have teamed up with hospo pro Osborne, who is taking charge of the new shop. After owning cafes such as the now-closed Piccolo Espresso on High Street in Prahran and Mr Zen on South Yarra’s Commercial Road, Osborne has since relocated her family to the peninsula, where she’s found the sense of community to be akin to those in the city’s inner south-east pockets. It was a natural progression to then extend the Malvern East offering to the Mount Eliza locale.
“It’s become clear that there’s a strong appetite for something that supports everyday routines in a thoughtful way,” Osborne says.
What can you buy?
Similar to the original, you can still grab pastries sourced from Berwick’s Blanc Bakery and North Melbourne’s Austro. But there’s also a local lean, with fresh loaves delivered daily from the bakery at nearby Tuerong Farm. Grab-and-go things between bread include fancified sangas, bagels and toasties, including chewy ficelle from Heathmont bakery Our Place, filled with leg ham and gruyere, or wagyu bresaola and parmesan. Coffee is by Collingwood roastery Allpress.
As for produce, shelves are lined with boujee pantry staples such as Golden Groves olive oil, butter by del Bocia, Acide pickles, pepper from Pep, and Sunny Times honey, while fridges are stocked with ready-made meals: think pastas, pies, and desserts such as tiramisu. The offering also goes beyond culinary with a rotation of fresh, seasonal flowers from Oakleigh florist Your Flower Fix, plus hampers and homewares by Australian makers such as Maison Balzac, Robert Gordon Pottery, Alex and Trahanas, and Dinosaur Designs.
Breadcetera opens on Saturday, May 2, at 26 Ranelagh Drive, Mount Eliza.
Emily Holgate – Emily is a producer for the Good Food App at The Age. She previously wrote for the likes of Broadsheet and Urban List.Connect via email.From our partners
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