According to sources, reigning star Allu Arjun’s upcoming film Raaka is already creating massive buzz, and the makers are now planning a unique strategy, protecting the film’s signature dance moves and gestures from unauthorized commercial usage.
The move reportedly comes after the viral success of Bunny’s iconic mannerisms from Pushpa, especially the famous Srivalli step and trademark hand gesture, which became a nationwide trend.
Industry circles believe the team wants to retain exclusive branding rights around Raaka’s character styling, movements, and promotional identity to avoid misuse in ads, AI-generated content, and unofficial campaigns.
Interestingly, Allu Arjun recently approached the Delhi High Court seeking protection of his personality rights, including his image, voice, and identity from unauthorized exploitation and it was granted.
“Allu Arjun is essaying multiple roles in Raaka and a unique character too. He would be working on new mannerisms for each role to keep the roles different from each other..Besides, his fan base is expanding and protecting his looks and mannerisms is more of a necessity than choice, the source concludes.
Although there is official confirmation from the makers regarding the same.
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