Authentic Brands Group (Authentic), a leading sports, media, entertainment and lifestyle platform, today announced a new network of operating partners for GUESS in the United States and Canada, accelerating the brand’s growth across key consumer categories through Authentic’s global platform.
The appointments represent the next phase of Authentic’s strategy for GUESS following its partnership with the brand. By aligning existing businesses with best-in-class operators, Authentic is optimizing the portfolio, expanding category leadership and creating new opportunities to drive long-term growth across North America.
Guess?, LLC and Authentic have appointed Centric Brands LLC for children’s apparel, sleepwear and accessories, as well as men’s sleepwear, underwear, and small leather goods, belts and cold-weather accessories across the family. Vandale Industries, Inc. will lead women’s intimates and sleepwear, while Creative Home Ideas/YMF will expand GUESS into the home category with bedding, bath, décor, rugs, lighting, kitchenware, outdoor accessories, hydration products, stationery and pet products. Orly Shoe Corporation will oversee socks and slippers. E.S. Originals, Inc. will spearhead children’s footwear.
“GUESS has built decades of equity as one of the world’s most recognizable fashion and lifestyle brands,” said Jarrod Weber, Global President, Sports & Lifestyle at Authentic. “Our focus is on continuing to develop that brand in thoughtful ways, bringing consumers the categories they expect from GUESS while ensuring every product reflects the style, quality and point of view that have made it iconic. By partnering with best-in-class operators, we’re creating new opportunities for consumers to experience the brand across more aspects of their everyday lives.”
Together, these partnerships reflect Authentic’s platform approach to brand development, pairing GUESS with category-leading operators that will strengthen the brand’s lifestyle offering and expand how consumers experience GUESS across North America.
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Fibre2Fashion News Desk
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