Fashion
Saudi Arabia’s royal women have long commanded attention for their elegance, but today, their relationship with fashion goes well beyond what they wear and how they style. From building businesses in fashion and championing as designers to preserving the Kingdom’s rich sartorial heritage, Saudi princesses are helping shape the country’s evolving style landscape.
HH Princess Noura bint Faisal Al Saud
HH Princess Noura bint Faisal Al Saud became CEO of JAY3LLE in March 2026, bringing her extensive experience in Saudi fashion and culture to the contemporary luxury label. Founded by Johan and Blue Lindeberg, JAY3LLE creates modern womenswear with a focus on refined silhouettes and elevated everyday dressing. From her work with Saudi Fashion Week to her leadership at JAY3LLE, Princess Noura continues to contribute to the Kingdom’s growing fashion ecosystem and its international presence.
Princess Sora bint Saud Al Saud
Princess Sora approaches fashion through both her wardrobe and her business ventures—she founded SO. by Sora, a pre-owned luxury fashion concept that encourages a more considered approach to shopping. The first collection featured pieces from her own wardrobe, giving the platform a distinctly personal point of view. Her style sits at the intersection of contemporary luxury, heritage and conscious consumption.
HRH Princess Nourah Al Faisal
Princess Nourah Al Faisal has established herself as an influential name in Saudi jewellery through Nuun Jewels, the high jewellery house she founded. The brand brings together traditional Saudi references with a contemporary design language, drawing inspiration from the Kingdom’s architecture, landscapes, culture and heritage. Known for its artistic approach to fine jewellery, Nuun Jewels has become a notable name within Saudi Arabia’s evolving luxury landscape—Princess Nourah’s approach to design is deeply rooted in craftsmanship and storytelling. Arabic language and calligraphy have also influenced her creative process, informing the movement, structure and composition of her pieces.
Princess Sara Naif Al Saud
In 2023, Saudi princesses Sara Naif Al Saud, Noura Abdulaziz Al Saud and Mashael Khalid Al Saud founded APOA, a Riyadh-born jewellery and accessories label inspired by art, fashion and Saudi heritage. Its sculptural designs draw from the Kingdom’s architecture, nature and cultural traditions, with the debut collection paying homage to Saudi Arabia’s pearl-diving heritage. Designed between Riyadh and Barcelona and handcrafted in Italy, APOA offers a contemporary interpretation of Saudi luxury.
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