Hyderabad: For many creators today, artificial intelligence (AI) has gradually become part of the workflow. But if there is one thing they agree on, it is this: AI may speed things up, but the core idea, emotion and the perspective still have to come from humans. Ahead of World Creativity Day on Tuesday, as AI begins to shape how ideas are created and consumed, artists and creators are holding on tighter to what makes their work truly theirs.
For Manoghnya P., an organisational psychologist and artist, creativity begins with observation, not tools. She says looking beyond the obvious helps shape ideas. “Being more observant to what’s happening around me in travel, architecture, and everyday life helps me find inspiration in simple things,” she said.
At the same time, she is careful about what she consumes. “I try not to consume anything related to AI or tech that can hamper my creativity. I keep it as old school as I can,” she said, adding that while AI is useful, “we need to know where to draw the line and not be consumed by it.”
That idea of staying rooted in real experiences comes up across fields.
Emcee George Hestern says his work depends on something AI cannot replicate.
“It can generate content in seconds, but it can’t lean into real conversations or observe the energy of a room,” he said. For him, being present is crucial. “No algorithm can replace the skill of noticing small but important things in the moment,” he said, adding that AI has only pushed him to be “more real”.
For filmmaker and editor Harsha Vardhan Endla, AI plays a supporting role.
“It’s like a brainstorming partner that never sleeps,” he said. He explains how it has changed research.
“Earlier I would ask a few friends. Now AI helps me find cultural details and nuances much faster,” he said. But he is clear about control. “The human mind has to stay in charge. The heart of the story always comes from the person.”
Visual artist Sangeeta Kodimyala takes a different route altogether by keeping AI out of her process. Her work is rooted in physical making and intuition. “There is a dialogue between the material and the surface. That cannot be achieved through AI,” she said. She does not use it for image generation or even for ideas. “My work involves feelings and expression. I don’t feel threatened by AI,” she said.
For Livia Varnika, who runs a digital marketing company, AI is already part of daily work. “It’s the ultimate creative assistant. It helps turn rough ideas into something tangible faster,” she said. But she draws a clear boundary. “I don’t let it do the thinking for me. The real magic comes from my own experiences,” she said. She also pointed to a shift in audiences.
“People want real, raw storytelling now. That human touch stands out in all the AI content.”
Content creator Jane Serena Chinta seconds that. She says she builds ideas offline first. “I ground my ideas in real-life experiences and conversations before I even touch AI,” she said. She uses it more as a collaborator than a creator. “It helps with structure and speed, but never with the core idea,” she said. For her, AI has raised expectations. “Originality matters more now. The difference is perspective and lived experience.”
Disclaimer : This story is auto aggregated by a computer programme and has not been created or edited by DOWNTHENEWS. Publisher: deccanchronicle.com
