Airport Style Redefined: adidas x Saudia Airlines launch a new frontier in travel wear

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Global sportswear giant adidas has teamed up with Saudia, the national flag carrier of Saudi Arabia, to launch a collaboration that marks a new frontier in travel-wear: the Made to Fly pack.

Launching today, April 20, across the Kingdom of Saudi Arabia, the UAE, Egypt, and Morocco, this first-of-its-kind partnership is between high-performance sportswear and the sophisticated world of aviation, redefining the era of the modern travel uniform.

A “quiet luxury” aesthetic characterises the Made to Fly pack – think clean lines, a neutral palette, and aviation-inspired details that nod to Saudia’s heritage. Built on the foundation of adidas’ celebrated SOFT LUX line, the collection is designed for the transitions from the private lounge to the cabin, and straight into the city streets upon arrival.

To meet the demands of long-haul travel, the pieces are crafted from a peached spacer fabric with modal. The real star, however, is the liquid cotton treatment, which gives the garments a smooth, refined texture and an exceptionally soft hand-feel. The result? A tracksuit that moves with you, resists the usual “travel-wrinkles,” and feels like a second skin.

For Saudia, this move represents a bold step into the lifestyle space following their 2023 rebrand. It’s a reflection of the Kingdom’s “Vision 2030” energy, merging national pride with a global, creative outlook. Khaled Tash, Chief Marketing Officer at Saudia Group, notes that travel is no longer just about the destination: “It is defined by identity, culture, and self-expression. Our collaboration with adidas transforms movement into a statement of modern Saudi ambition.”

The adidas x Saudia ‘Made to Fly’ pack is available at selected adidas stores across Saudi Arabia, UAE, Egypt, and Morocco, and online at adidas.com

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Images: Supplied