An evening of fashion, flair and fizz marked the opening of designer Smita and Rajiv Shroff’s new flagship ELAHE store in Hyderabad — bigger, grander and designed as a showcase of some of the country’s leading designers. The city’s crème de la crème turned out for the launch, exploring an expansive edit that brings together top Indian design labels under one roof. The new space adds a glamorous new chapter to ELAHE’s luxury retail journey, blending contemporary design, Indian craftsmanship and a distinctly Hyderabad sense of style.
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