AC Milan launches its digital campaign for the holiday season today, with original content inspired by players’ memories and new arrivals in the official Club Store. Players from the men’s and women’s first teams share holiday traditions and happy memories from childhood and later in life. Their stories are simple and personal, drawn from homes in different countries. Some remember nights spent waiting to unwrap a bike or a football. Others recall days spent playing in the snow with their families.
AC Milan’s “Love Letter” is addressed to Rossoneri fans around the world. Its gold wax seal, borrowed from the back of the collar on the 2026/27 Home Kit, evokes a sealed letter. On the shirt, the seal serves as the Club’s signature, a dedication to everyone who feels a connection to its colors. The players now bring the letter to life with their reflections and holiday wishes. Through photos, videos, and messages set in a studio and a living room decked out for the season, they share what it means to celebrate together.
The AC Milan Store offers a selection of holiday gifts, including the new Christmas Jumper. The items are available now in official stores and online.
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