Beyond the North-West: Why a Bengal Win is the Crown Jewel of BJP’s Expansionist Strategy

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New Delhi: The BJP is holding nothing back in its bid to win maximum seats in the April 29 final phase voting in the Assembly polls and wrest West Bengal from the TMC, as an electoral defeat will deal a lasting blow to the saffron party’s prospects in the state. Also, winning Bengal will be an ideological triumph for the party, as 2026 marks the 125th birth anniversary of the founder of Bharatiya Jana Sangh, Shyama Prasad Mookerjee.

In this “do or die” battle for Bengal, the BJP has activated the party’s entire machinery, as an “electoral victory will mean dismantling one of the last major regional bastions resisting its expansion”. Speaking about the BJP’s “go all in” approach in Bengal, a senior party leader pointed out, “Winning Bengal will mark a key milestone in the party’s expansionist strategy… Winning Bengal will consolidate our presence beyond states like Assam and Odisha, making it a truly pan-Indian force rather than one concentrated in the north and west.”

Meanwhile, as the campaigning for the second and the final phase of the Bengal polls will end on Monday evening, almost the entire saffron cadre pushed into Bengal from other states have been asked to return to their respective states after a “long deployment”. According to sources, the majority of the BJP workers from outside Bengal will return to their respective states on April 27. The remaining ones will return on April 29 after the end of polling.

“Those who are part of poll management will stay till voting day while others will head back to their respective states after the end of campaigning on Monday. Some senior workers have been asked by the central leadership to return to Kolkata before the counting of votes on May 4. Senior workers will oversee counting day preparation to arrange for the victory celebrations, as the feedback collected shows that we are going to form the next government in West Bengal,” the BJP sources said, adding that after years of hard work on the ground, a BJP government will be formed in West Bengal.

A BJP insider said that winning Bengal is also important on the ideological front, as the party founder Shyama Prasad Mukherjee was from Bengal and core issues on which the BJP was founded are rooted in the state with the rest of India associated later.

“Winning Bengal while establishing the BJP as a pan-India party with presence across the region will also ensure that we are in power where Shyama Prasad Mukherjee was born,” he said, adding that after victory in West Bengal, the BJP will focus on “Mission South”, the last frontier.

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