The rise of AI agents has pushed automated requests past human activity, according to the internet infrastructure firm
Bots and AI agents now generate more web traffic than humans, according to data from internet infrastructure company Cloudflare. CEO Matthew Prince has described the development as a major turning point in the history of the web.
Recent Cloudflare Radar data shows that automated bot requests account for roughly 57% of traffic to ordinary webpages across a selection of websites using the company’s services, compared with about 43% generated by humans.
“Welp, that happened faster than I predicted,” Cloudflare co-founder and CEO Matthew Prince wrote on X on Wednesday. He stated that he had expected automated traffic to overtake human activity only in 2027, but that “agentic traffic” has grown rapidly enough for bots to pass humans “for the first time in the Internet’s history.”
The shift is primarily being driven by AI agents – automated systems that browse, retrieve, and process web content on behalf of users. While a human might visit a handful of websites before making a purchase or researching a topic, an AI agent can scan thousands of pages in order to produce an answer or complete a task.
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