Mumbai: Denza, the luxury arm of chinese car giant BYD which forayed in the luxury car market in india Friday with its two new electric flagship models the D9 and the Z9 GT priced Rs 90 lakh and Rs 1.57 crore respectively looks to create two new distinct luxury car segments in the country.
“Denza is backed by BYD Group’s innovative technology- led luxury to cater to the ultra- luxury market in India,” Rajeev Chauhan, senior vice president, BYD India told FC on the sidelines of the launch.
He said the two distinct models will “create two niche segments” in the Indian luxury car market dominated by German brands Mercedes-Benz and BMW.
“We already have 100 units booked and deliveries of the imported cars will start over the next 3 to 4 months,” Chauhas said, adding that the company was confident of doubling the luxury multi- purpose vehicle segment in the country.
He said Denza would also bring to India its range of plug- in hybrid models to expande its market where the mass car market will cross 5 million units this year.
“The Z9 GT and D9 new models address different segments of the luxury car market in India,” Chauhan said. While the Z9 GT combines a shooting- brake design with high performance electric technologies, the D9 is a seven luxury MPV focussed on the space and rear seat comfort.
“Denza comes to cater to the increasing demand for differentiated luxury mobility experiences through advanced electric powertrains, connected technologies and passenger focussed features,” Chauhan noted.
Denza luxury car brand was set up in 2010 as a joint venture between BYD and Mercedes-Benz and launched its first luxury car for the world in 2014.
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