Coleen Rooney has been joined by her eight-year-old son Cass for her Primark ad campaign, as he makes his modelling debut in what she has called a ‘special moment’
Cass and Coleen Rooney
Coleen and Wayne Rooney‘s eight-year-old son Cass has made his modelling debut in a brand campaign for Primark. The youngest of the Rooney’s children appears alongside his mum in a new ad for the budget high-street retailer. WAG Coleen has called their joint appearance a “special moment”.
The mum, 40, roped in her youngest to promote her second collection with Primark after signing a multi-million pound deal earlier this year.
In the new ad, she poses in an array of cosy loungewear as well as some daytime options including a leather jacket and gingham skirt. The mum is also seen looking relaxed in a cream jumper paired with blue jeans to pose with her son.
Coleen leans against a block while Cass smiles up at her in one of the sweet ad campaign photos.
Speaking about the collection, Coleen said: “As a mum to four children, I wanted the collection to feel stylish yet practical, and working with a brand like Primark that so many of my followers shop with was really important to me.”
She added that her family were “very proud” of her and “having Cass as part of the kids wear photoshoot was such a special moment”. The WAG said she was “over the moon” with how everything turned out.
Coleen and football star Wayne share four children – Kai, 16, Klay, 12, Kit, 10, and Cass. While eldest Kai has signed a scholarship deal with Manchester United, Cass is looking to football for some appearance inspiration. As the summer holidays began, Wayne and Coleen’s youngest son has wasted no time in getting himself a funny haircut while off school.
Cass copied the iconic Ronaldo haircut from the 2002 World Cup. At that tournament, the Brazilian legend shaved his hair, leaving one tiny bit at the front resembling a fringe. The eight-year-old’s mum also took to her Instagram story to share the news that Cass, and his team had also won their summer league as he posed holding the silver trophy.
Posing in his football shirt, Coleen captioned the snap of Cass: “Summer holidays… hairstyle fun!!!” Coleen also shared on her Instagram story that Cass and his team had won the summer league as he posed holding the silver trophy.
Coleen’s new collection will be available in Primark stores all over the country from the end of July. According to the Daily Mail, the womenswear prices will start from £2.50 and go up to £30, while the kidswear pieces, which come slightly later in August, will start at £7.
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