The Dasara Sarannavaratri celebrations of Sri Kanaka Durgamma atop Indrakeeladri recorded 2.29 crore views on social media platforms in 15 days, from October 11 to 25.
Sri Durga Malleswara Swamy Varla Devasthanam Trust Board chairman Borra Radhakrishna (Gandhi) and executive officer V.K. Seena Nayak announced the figures on Thursday.
The deity’s alankarams, live telecasts of special rituals, religious programmes and cultural events collectively attracted 2.29 crore views during the period.
Facebook recorded 50 lakh views, followed by Instagram with 42.5 lakh and YouTube with over 25.7 lakh views. Daily live telecasts of the goddess’s special alankarams, Shata Chandi Yagam and Laksha Kumkumarchana also attracted lakhs of viewers. Each YouTube live telecast of the alankaram received an average of 33,000 to 57,000 views.
Videos of the Nagarotsavam procession, featuring tribal Dhimsa dance, Kolatam performances and traditional Kerala percussion ensembles, also drew attention. Cultural programmes at the Dasara Kala Vedika, Nava Harathulu on the Krishna river and the Teppotsavam were among the other attractions.
The officials said devotees unable to visit the temple in person could watch the special rituals and seek the goddess’s blessings through digital platforms.
The temple’s official social media accounts include YouTube: Kanakadurga temple (@Kanakadurgatemple); Instagram: @kanakadurgammatemple and @kanakadurgamma_temple_vja; Facebook: Kanaka Durgamma, Kanakadurga Temple, Sri Kanakadurga Temple, Sree Durga Malleswara Swami Varla Devastanam and Kanaka Durga Temple Vijayawada; WhatsApp Channel: kanakadurgamma_temple_vja; X: @KanakaDurgaVJY; Threads: @kanakadurgamma_official_ap; and Telegram: Kanaka Durga VJY | Official Temple Updates.
The chairman and EO said temple activities and religious programmes would continue to be publicised through print and electronic media and the official digital platforms.
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