Fanatics Studio will bring its creative and event production capabilities to NBA All-Star, starting in 2027, through a multiyear deal with the league. Fanatics Studio, the joint venture between Fanatics and OBB, will work with the NBA and NBC Sports on the production of All-Star events and in developing new event programming. The organizations will also align on original content leading up to NBA All-Star. Fanatics Studios CEO Michael D. Ratner will serve as executive producer for Fanatics Studios and will work with the NBA and NBC Sports on the creative and production approach for in-arena events, competitions and original content (NBA).
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