Sydney Sweeney often makes headlines for her risqué outfit choices and her love life. Recently, the actress faced flak for her nude photoshoot for Novig, a sports betting site. Following a hate train directed at her, Sydney allegedly hit back by dropping photos of athletes from similar bare-body shoots. Weeks later, she doubled down by dropping another clip from her unclothed Novig ad campaign. Meanwhile, let’s look at how much she earned from the shoot.
How much did Sydney Sweeney make from her Novig ad? She helped quadruple the platform’s valuation
Sydney Sweeney recently appeared in a debatable, bare-bodied September 2026 advertisement for Novig. In the ad, she also performed a series of mock sports, including tennis, golf, baseball, and ice hockey. Netizens and athletes criticized the ad for allegedly promoting the sexualization of female sportspersons. However, as the popular saying goes, ‘negative publicity is still publicity,’ and so was the case with Sydney’s Novig ad.
The buzz around Sydney’s ad led to a massive surge in the sports prediction platform’s valuation, reportedly four times what it was before (USD 500 million). According to financial trackers, Novig is now reportedly valued at a staggering USD 2 billion, which would also benefit the Euphoria actress. Sydney did not receive a conventional cash paycheck for her Novig ad; instead, she took an equity stake as a co-owner of the sports prediction app.
Novig’s founder and CEO Jacob Fortinsky confirmed Sydney Sweeney as their equity partner after her nude ad was unveiled. As the company’s valuation quadrupled, The Housemaid star’s equity stake also increased in value. Although the exact percentage of her stake is not publicly known, its value would likely be in millions.
At USD 2 billion, even a hypothetical 0.5 percent ownership stake in Novig would be worth USD 10 million on paper. Thus, her nude ad campaign can be said to have been financially fruitful.
Sydney Sweeney was slammed by female sportspersons and her co-stars for her nude ad
Sydney Sweeney was accused of promoting the sexualization of female sportspersons through her nude sports ad. After that, she took to her Instagram Stories and shared a series of nude photos of athletes from ESPN’s famous Body Issue magazine, including those of Serena Williams, Ronda Rousey, Sue Bird, Megan Rapinoe, Rob Gronkowski, and Jason Kelce. The public saw it as Sydney Sweeney’s way of hitting back at the backlash.
Following that, Serena Williams’ husband, Alexis Ohanian, slammed Sydney for comparing an entertainment advertisement to an athlete’s tribute to her physique. Retired Olympic-winning Australian swimmer Ariarne Titmus and some other athletes also bashed Sydney for her controversial ad. Ariarne condemned the Novig ad featuring the actress, saying:
“I can’t describe how infuriated I feel when I watch this.”
According to Ariarne, the ad undermined women who spent years building careers in sports with utmost dedication and hard work. Not just athletes, but Sydney Sweeney’s co-stars like Sharon Stone echoed similar sentiments amid the criticism around the Christy star.
Speaking to PEOPLE at Variety’s 2026 Power of Women: Los Angeles event, 68-year-old Sharon said Sydney Sweeney needs to “take responsibility” for participating in a controversial ad campaign that sparked discomfort among female athletes. Sharon Stone added that she is in no position to “judge” the 29-year-old actress, and that it was entirely on Sydney to realize what she had done and how to handle the situation.
Sharon didn’t exactly slam Sydney, but she made her stance clear in the ongoing controversy. The veteran actress said that she would stand by the female athletes who gave their all to make women’s sports a powerhouse of resilience and empowerment.
What do you think about Sydney Sweeney profiting financially from her controversial ad campaign? Let us know.
Photo courtesy: Serena Williams/Instagram, Novig
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