An Indian-American entrepreneur and prominent Democratic fundraiser, Ajay Jain Bhutoria, has launched a Bollywood-inspired music video titled “Nacho Nacho” to galvanize South Asian voters in crucial battleground states for Vice President Kamala Harris’s presidential campaign ahead of the November 5 election.
The song, performed by Bollywood singer Shibani Kashyap and produced by Ritesh Parikh, aims to resonate with the diverse South Asian-American community, which includes over 4.4 million Indian-Americans and 6 million South Asians eligible to vote. Bhutoria emphasized that the video transcends language and cultural barriers, featuring messages in Hindi, Punjabi, Tamil, Telugu, Gujarati, Bengali, and more.
Bhutoria stated, “‘Nacho Nacho’ isn’t just a song, it’s a movement. Our goal is to help propel Vice President Kamala Harris to victory in 2024.” He highlighted Harris as a symbol of hope and unity, contrasting her leadership with the divisiveness of the previous administration.
The video incorporates clips from Harris’s campaign and reflects the festive spirit of the community, sending a strong message to vote for her. Parikh noted that Bollywood has a tradition of breaking barriers and uniting people, aligning with Harris’s vision for diversity and inclusion.
Building on the success of similar initiatives in the 2020 election, Bhutoria plans to produce more Bollywood-themed music videos to enhance voter turnout for Harris and her running mate, Tim Walz. He aims to ensure that every South Asian vote is mobilized, acknowledging the potential impact of this demographic in the upcoming election.
