Event Details
- Date and Time: January 26, 2025, at 2 PM
- Location: An intimate apartment in Paris that was once owned by architect Auguste Perret, providing breathtaking 360-degree views. This venue is particularly noteworthy as it has never hosted a fashion show before.
Innovative Approach
Jacquemus aims to create a more personal and immersive experience by limiting the audience to just 45 guests. This intimate setting will enable attendees to fully appreciate the garments as models walk past. The show will be filmed using strategically placed iPhones throughout the apartment, allowing for unique angles and perspectives that traditional cameras cannot achieve. Jacquemus emphasizes that his brand has always been centered around the iPhone’s ability to capture and share moments, making this approach a natural evolution.
Technological Integration
The collaboration with Apple extends beyond mere filming; it includes a custom installation that integrates iPhone technology into the show’s design. This fusion of fashion and technology is intended to enhance the experience for both those present at the venue and viewers watching online. The use of iPhones will not only facilitate high-quality video capture but also create an interactive environment for guests.Overall, Jacquemus’s return to Paris Fashion Week alongside Apple highlights a growing trend of blending fashion with cutting-edge technology, promising an engaging and visually stunning showcase that redefines how runway shows are experienced.
