For DC Studios co-chief James Gunn, the film is another example of the studio’s approach to telling stories across genres rather than following a single formula.
“All of our projects so far have been very different. Our animated series Creature Commandos is very different from Superman, Supergirl, Lanterns or Peacemaker. It is really just continuing our tradition of creating something that maybe isn’t what people were expecting but I do believe is what people want. Which is, a true horror film like the films that I grew up loving, John Carpenter, David Cronenberg but within the DCU. Not a fake horror movie (laughs), but an actual horror movie.”
“It also follows up on another thing that is important to DC Studios, which is, we always make our movies based on the script. When we took over, we expected that we were going to make a Superman movie, a Batman movie. We didn’t say, ‘Hey, one of the things we need to do is a Clayface movie.’ What happened was Mike Flanagan came to us and said he had an idea for a Clayface movie. He pitched us the story, and it was impressive. He had been thinking about it for years. And we decided that it was worth the risk to have a screenplay written and that screenplay turned out to be even better than the pitch. We have this thing that just dropped into our lap, this wonderful horror movie about a character in DC who is loved by the fans but not necessarily well known to people outside of those fans. And that gave us an opportunity to do something really different within the DC brand. At the end of the day, if a screenplay is great, we’re going to find a way to make that movie.”

Gunn says this diversity of influences is also central to how he wants DC Studios’ films and television shows to be made.
“These were unique stories that went from one genre to another; these beautiful individual stories that were about characters within the DC universe but weren’t all necessarily in the same tone, almost never were because they were created by different writers and artists who fully put themselves into their singular creative vision. I don’t expect anything else but that spirit from the writers and directors working on DC Studios projects. They have to be different. People don’t want to see a James Gunn tone in every movie or TV show. I don’t want to see it even in my own work.”
Clayface will be released by Warner Bros. Pictures on October 23.
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