McLaren Formula 1 driver Lando Norris has unveiled a poignant helmet design for the upcoming Canadian Grand Prix, teaming up with the Race Against Dementia charity.
The helmet leaves the Briton’s traditional fluorescent yellow design behind, instead adopting a split design, developed with Race Against Dementia Fellow Dr Maura Malpetti. One half of the helmet represents the complex network of a healthy human brain, while the other side illustrates a brain deteriorating through synaptic loss and the devastating physical reality of dementia.
“Really proud of this one,” Norris wrote on Instagram. “I’ve teamed up with the amazing charity Race Against Dementia for my helmet this weekend in Canada.
“Race Against Dementia was founded by the legend that is Sir Jackie Stewart. Hearing him talk about how dementia has impacted his wife Helen and their family opened my eyes to just how many people this affects. 55 million people worldwide are living with it and every few seconds another person is diagnosed. I wanted to play my part in raising awareness and joining Race Against Dementia’s fight to find a cure.
“The design is in two halves. One side shows a healthy brain and the other side shows a brain affected by synaptic loss. We’re making mini helmets with all profits going directly to Race Against Dementia. You can get them from lando.store
“Excited to wear it this weekend. Check out Race Against Dementia to learn more about their incredible work.”
Race Against Dementia was established by three-time F1 champion Sir Jackie Stewart in 2016, following the diagnosis of his wife, Lady Helen Stewart. Since it was founded, the charity has invested more than £20million in dementia research, supporting teams across the UK, US, Europe, South Africa and Australia, according to the official website.
“Racing helmets have played a large part in my life,” Stewart said. “However, none of my helmets were designed with such a serious message attached to them.
“Lando and Maura have found a way to express some very complicated ideas with real imagination and personality. I’m grateful to Lando for embracing Race Against Dementia with such enthusiasm.”
Norris will wear the helmet designed with Race Against Dementia during the Canadian Grand Prix weekend at Circuit Gilles Villeneuve from 22-24 May.
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