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Martha Stewart’s Pals Expose Her Bid To Stay Relevant After ‘Homeless’ Halloween Costume Backlash

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Martha Stewart's Pals Expose Her Bid To Stay Relevant After 'Homeless' Halloween Costume Backlash

Poverty is a cruel truth in the modern world. So, when Martha Stewart, who has a USD 400 million net worth, decided to pose as a ‘hungry’ and ‘poor’ person for Halloween, it did not go down well with her followers. Although she issued an apology, people close to the lifestyle mogul have reportedly questioned her recent behavior and public appearances. In fact, some sources who have previously worked with her suggest that she may be losing the charm that made her a household name.

Martha Stewart’s friends question her recent behavior 

According to a report by Rob Shutter, cited by the Daily Mail, a former colleague who worked with Martha for seven years claimed that her approach has changed over time. The insider recalled that the old Martha could be intimidating, but she also had a sense of humor and knew how to laugh at herself. In the source’s words:

“The old Martha could be terrifying, but there was always a twinkle in her eye. She knew she was a character and enjoyed playing that character. Now, it feels like the twinkle has disappeared. All we’re seeing is the attitude without the charm.”

Martha Stewart

The source also described that Martha Stewart’s staff once made some preparations for her arrival at the office with almost military precision. However, rather than taking herself too seriously, she found the situation amusing. According to the source, that fun side is now missing in the lifestyle mogul. 

The insider also suggested that people have noticed the change in her attitude. There is no warmth or humor, which was once an innate part of Martha’s larger-than-life personality. 

Another event source also questioned Martha’s recent public appearances. In fact, they suggested that the entrepreneur never previously needed to work so hard to attract attention. The report also pointed to her daily social media photos, including pictures of her in revealing nightwear, swimsuit appearances, and posed selfies. Moreover, the source mentioned that Martha’s increasing presence in the entertainment world has also raised new speculations about her desire to stay in the spotlight. 

The same report claimed Martha’s comments about Megan Markle’s move into lifestyle TV were made in the same bid. For those who don’t know, the lifestyle mogul spoke to PEOPLE about Meghan’s career trajectory and raised her doubts. She questioned whether the Duchess of Sussex’s transition from actress to princess and then homecoming personality was a natural career development. Many felt that those remarks were a dig at Megan.

Meanwhile, Martha Stewart drew attention for all the wrong reasons for her Halloween costume this year. The 85-year-old, with a fortune worth USD 400 million, dressed up as a person experiencing homelessness. To achieve the look, she wore torn clothes, with dirt smeared across her face. She held a board that read:

“I AM HUNGRY HELP ME!!”

Notably, the picture was a part of an Instagram carousel promoting QVC candle collection. Martha captioned the post, writing, “My QVC candles are perfect for Halloween!!!!!” Needless to say, the costume did not go down well with social media users. Some even called her out for being insensitive and out of touch with reality. 

Although Martha quickly deleted the photos, some screenshotsof the same went viral. According to the reports, Matha initially defended her costume as an attempt to raise awareness about homelessness before issuing an apology.

Martha Stewart

She admitted that her initial response did not go too far and that the outfit was insensitive and not funny. But a source who previously worked with her argued that the issue wasn’t that audiences misunderstood the joke, but that there was no funny joke in the first place.

More about Martha Stewart’s career and rise to fame

Martha Stewart built her reputation through cooking, home decoration, gardening, and entertainment projects. She was born in a working-class family and learned household skills from her parents before she attended Barnard College. Later, she worked as a stockbroker on Wall Street before starting her catering business from her home.

The lifestyle mogul released her 1982 book Entertaining, which helped her create her authority. She also went on to create Martha Stewart Living Omnimedia. Eventually, they expanded into television, magazines, books, and retail products.

She faced a major setback in 2004 when she was found guilty of conspiracy, obstruction of justice, and making false statements in an investigation into a stock sale. Therefore, she had to serve five months in federal prison five months before confinement. Still, she successfully rebuilt her brand.

What do you think about the recent reports about Martha Stewart’s alleged behavior?

Pic credits: Martha Stewart/ Instagram

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