Monty Don has been “reminded” of editorial guidelines after wearing a Barbour jacket on the show while fronting a paid advertising campaign for the brand
TV presenter Monty Don has breached strict BBC rules after being caught wearing a Barbour jacket on Gardeners’ World – while promoting the same brand in an advertising campaign. The star has been “reminded” of editorial guidelines by the Corporation after being seen in the £300 jacket in the latest series of the hit BBC show. He was also spotted in the jacket on the Gardeners’ World official social media feed.
BBC guidelines on conflicts of interest state: “Presenters or other individuals must not appear on-air wearing clothing or using products or services which they have agreed/been contracted to promote, advertise or endorse or in which they have a specific financial interest.”
The BBC said they’ve spoken to the presenter. A BBC spokeswoman said: “We have clear guidelines around presenters’ commercial activities while working with the BBC, and Monty has been reminded of these guidelines.” The jacket appears in promotional content for Barbour’s “Way of Life” campaign, which encourages fans to “shop the look” worn by the TV presenter.
The campaign sees Don discussing his love of the outdoors while modelling the brand’s clothing. Announcing the tie-up with the BBC star, Barbour said that “Britain’s most legendary gardener, Monty Don, might seem like an unexpected high-fashion muse, but he is the original pioneer of ‘allotment-core’, and the perfect anchor for Barbour’s spring/summer 2026 collection”.
Other stars signed up by Barbour for the campaign include Frankie Bridge, AJ Odudu, Ella Eyre and Jack Guiness. Don, 70, is one of the BBC’s most recognisable stars and has fronted Gardeners’ World since 2003. In the past, the BBC has warned Ski Sunday stars Graham Bell and Chemmy Alcott about plugging clothes.
The former skiers were brand ambassadors for skiwear firm Snow Finel. They were often seen wearing their distinctive ranges on Ski Sunday and the BBC’s Winter Olympics coverage. The BBC banned them from wearing the clothes from the range again.
In 2024, Gary Lineker appeared to breach the same rules by wearing outfits from his own fashion range during England’s opening Euros game. The Match of the Day host wore a green T-shirt and jacket which appeared to be from the Next range he endorses.
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