BHOPAL: The Sanchi brand packed milk, promoted by the Madhya Pradesh government, on Friday decided to hike the price by Rs four a liter to Rs 74.
The revised price will come into effect on Saturday, the state milk federation said.
Increase in prices of packing materials and transportation is cited as the reason for the decision to hike milk price by the federation.
Sanchi milk is the largest selling brand of packed milk in Bhopal.
Of the total sale of six-eight lakh liters per day in Bhopal, Sanchi brand’s share is around three lakh liters.
Amul is the second largest brand of packed milk sold in Bhopal by selling around 80,000 liters per day.
There are some other brands of packed milk which have their own market shares in the state capital.
The decision to hike milk price by Sanchi comes in the wake of an increase of price of Amul brand’s packed milk a couple of days by Rs two- four a liter, for different varieties of milk.
Madhya Pradesh is the third-largest milk producing state in the country after Uttar Pradesh and Rajasthan, with an annual production of approximately 22.59 billion liters.
The state contributes 9.12 percent to the country’s total milk production.
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