If sources are to be believed, ace cricketer MS Dhoni is reportedly in talks to attend the trailer launch event of Peddi in Mumbai on May 18 as the guest of honour.
“Discussions between the makers and Dhoni’s team are in the final stages, and things are expected to be confirmed shortly,” says a source. “If Dhoni attends the event, it would generate massive attention across the country.”
When asked why the makers were considering a cricketer instead of a Bollywood celebrity for the Hindi promotions, the source explains, “MS Dhoni perfectly fits the spirit of this sports-centric drama, which showcases the rise of a sportsman from a rural background. The film also celebrates sports like cricket and wrestling, which have already caught audience attention through the teasers.”
While Bollywood actors and directors are usually roped in to promote Telugu films in the Hindi belt, the makers of Peddi appear to be taking a different route by targeting the cricket audience as well.
“Ram Charan sharing the stage with MS Dhoni would be sensational if everything falls into place,” the source adds. “Ram Charan underwent cricket and wrestling training for the role, and this is also his first film as a sportsman. Dhoni’s presence would attract attention from both the film fraternity and the cricketing world.”
Meanwhile, the makers are planning an extensive pan-India promotional campaign with multiple events scheduled across eight cities, including Mumbai, Bhopal, and Bengaluru, between May 18 and June 2.
“Ram Charan will be travelling extensively to promote the film across India,” the source concludes.
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