Naveen Polishetty has once again proved why he remains one of the most innovative stars when it comes to film promotions. Known for his quirky and unconventional marketing ideas, the actor has begun promoting his next film even before it has officially gone on floors.
Naveen recently shared a hilarious reel on X that has quickly gone viral across social media. To build curiosity around the project, he managed to bring together some of the biggest filmmakers in Indian cinema—Prashanth Neel, Lokesh Kanagaraj, Sukumar and Rishab Shetty—in a single frame. Calling it the “costliest reel” of his career, Naveen joked that it featured some of the country’s most sought-after directors.
Adding his trademark humour, the actor referred to the combined box-office success of these filmmakers’ biggest hits and dubbed it a “₹5,000-crore frame.” The witty caption has struck a chord with fans, generating considerable buzz for the upcoming project.
The film is being produced by Mythri Movie Makers and is expected to be mounted as a full-fledged entertainer. Interestingly, all four directors featured in the reel have previously collaborated with the production house, further fuelling speculation over who among them—or perhaps someone else—will eventually direct Naveen’s next. An official announcement regarding the director and the rest of the cast and crew is expected soon.
However, the viral reel has also invited a section of online trolling. Some social media users have claimed that one filmmaker in the group “doesn’t belong” alongside the others because of recent box-office failures. While no names are being mentioned, the trolling has become a talking point, with many fans debating whether recent flops should overshadow a director’s overall body of work.
Despite the mixed reactions, Naveen’s promotional strategy has succeeded in doing exactly what it intended—getting people talking about a film that is yet to begin production.
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