After taking public digs at Saif Ali Khan’s children, Sara and Ibrahim Ali Khan, and even dragging their mother, Amrita Singh, into his rants, Orry has now been spotted posing affectionately with Saif and Kareena Kapoor Khan at a Mumbai event.
The irony is hard to miss. Orry had previously called Sara a “fake friend”, accusing her of abandoning him after he stood by her during a difficult phase, including a legal case in Goa. He also mocked her acting career and box-office record on social media.
Ibrahim was not spared either. Orry admitted to deliberately cutting ties with him and called him “most besharam” during a podcast. Following the fallout, both Sara and Ibrahim unfollowed him on Instagram.
And now, here he is, happily pout-posing with their father. What does this curious display of bonhomie suggest? Is staying in the news more important than consistency, or is the controversy itself part of a carefully cultivated publicity strategy? After all, even the criticism may have been another way of keeping his name in circulation.
The episode also highlights a larger shift in the entertainment industry: the rise of the social-media-first celebrity. Unlike conventional stars, who build their reputations through films, music or television, Orry’s has turned viral moments and celebrity associations into a currency of their own.
Famously describing himself as a “liver” because he is simply living, he has turned the question “What does he do?” into his biggest USP. The ambiguity surrounding his professional identity has only fuelled public curiosity, with speculation ranging from celebrity PR and social media strategy to the lifestyle of a well-connected socialite.
His ability to stay in the frame has been equally strategic. By embedding himself in the social circles of star children such as Janhvi Kapoor, Sara Ali Khan and Nysa Devgan, Orry ensured that photographs of him travelled across millions of social media feeds. He did not necessarily have to seek publicity; by being around celebrities, he became part of the news surrounding them.
What began as a seemingly endless round of parties and celebrity photographs has also evolved into a commercial proposition. With his distinctive phone covers, flamboyant outfits and signature poses, Orry has created a recognisable personal brand. He has even claimed to charge between `20 to 40 lakh for attending events and posing for photographs. Brands like Netflix India and Bumble have also tapped into his internet popularity for campaigns that play on his deliberately mysterious persona.
He has further translated his online visibility into mainstream television appearances like Koffee With Karan, while continuing to feed the paparazzi circuit through high-profile parties and public events.
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