Rams unveil sleeker uniforms, refined brand look ahead of 2026 season

The Rams are sharpening their horns — and their style.

The Los Angeles Rams are rolling out a refined look ahead of the 2026 season, unveiling updated uniforms and a streamlined brand identify as the franchise enters its second decade back in Southern California.

The refresh builds on the team’s existing visual identity, with the Rams emphasizing a cleaner and more modern presentation while maintaining core design elements tied to the franchises history.

Among the noticeable changes is a simplified version of the team’s “LA” monogram logo, which removes the graident coloring in favor of a solid finish following feedback from the fanbase. The Ram head logo has also been updated with a sharper horn and bolder, more aggressive expression.

“As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening what already defines us,” Kathryn Kai-ling Frederick, the team’s chief marketing officer, said in a statement. “It’s a modern refinement — elevating our identity with clarity and purpose while carrying our history forward.”

The revamped uniform system includes two primary uniform sets and a new white pant option designed to create additional combinations on game day. The team confirmed the “Bone” uniform will be removed from the rotation, while the Royal and White primary looks will serve as the foundation of the Rams’ on-field identity alongside the Midnight Rivalry uniform introduced last season.

Additional design tweaks include the removal of the Rams chest tag and gradient striping, a full gorn sleeve design across primary jerseys, and updated 3D bumper logos on the helmet. The team’s official colors — Royal and Sol — remain unchanged.

Two new alternate uniforms blending modern and heritage elements are expected to debut later this summer.

The Rams also plan to extend the refresh beyond the field with community-focused brand activations across Los Angeles, including murals, installations and partnerships with local organizations in neighborhoods such as Watts, South LA and the San Fernando Valley.

Updated merchandise is available immediately through the team’s online shop and select retail locations around SoFi Stadium and Hollywood Park.

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