BURBANK, CA—Citing nearly a billion dollars of pent-up consumer demand for entertainment featuring an infant version of an already beloved character, a new report released Wednesday by Gower Street Analytics concluded that Disney’s decision not to call its upcoming Star Wars film The Baby Yoda Movie would cost the studio roughly $900 million. “By naming the film The Mandalorian And Grogu, Disney is leaving money on the table from consumers who have no idea who Grogu is but would immediately take out their phones and buy a ticket for any movie of any genre with ‘Baby Yoda’ in its title,” said report author Heather Flynn, who cited a poll in which 81% of potential moviegoers responded “Who the hell are they? Is this a Lord Of The Rings thing?” when presented with marketing materials for the upcoming film. “We found that while Disney will likely recoup its budget, a film titled either The Baby Yoda Movie or Baby Yoda: The Movie would have broken multiple box-office records both domestically and overseas. This catastrophic mistake could upend Disney’s market position if the studio doesn’t at least add the words ‘Baby Yoda’ to the poster somewhere.” At press time, Disney had changed the title of its 2027 Star Wars film from Starfighter to Chewbacca’s Big Day Out.
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