Sam Fender is set to make British music history, with his mega-track, Rein Me In, breaking a record which has been held for over seven decades
Sam Fender is on course to make history(Image: Getty Images)
Sam Fender is on course to find himself in the history books. The indie-rock star has spent a total of 18 weeks at the top of the Official UK Charts, with his jazzy track Rein Me In featuring Olivia Dean, the longest of any British artist.
But things are about to change for Fender, 32, who is set to smash a record previously made in 1953, by Frankie Laine with I Believe, which also spent 18 weeks at the top spot.
As the Official Charts is set to close in a matter of hours, Fender, from North Shields, is currently on track to secure the top spot for the 19th consecutive week – a historic first for any artist.
Taking to Instagram, Sam had a plan to help him achieve such a historic first. The rocker returned to his nickname, Spam Fender, as he shared a series of snaps promoting his song.
One image, a close-up selfie, saw Sam write: “Spam Fender returns – download Rein Me In,” along with a link to his official store, where fans can purchase a digital download of the track, a version with Olivia Dean and the instrumental for just 59p.
Sam later reshared a selfie of his vocalist, Brooke Bentham, who captioned her post: “Download Rein Me In,” with the link, and Sam commented: “Legend.”
He later shared another selfie, alongside the caption: “If we make 19 weeks at #1 we’ll beat the all-time record. Set in 1953 when Winston Churchill. That is mental. Download before midnight ya legends.”
Sam’s lead guitarist and producer, Dean Thompson, said: “I’ve heard there’s a chance we can make chart history if everybody goes and buys Rein Me In, there’s the link somewhere, it would mean the world to make chart history. Who’d have thought, chart history? Mental! I’m gonna go buy Rein Me In a load of times as well because, why not?”
19 fans who purchase Rein me In before 23:59 tonight are in with the chance of winning an Official Charts Fan award with their name on. While 19 more fans in second place will be in with the chance of winning a Rein Me In T-shirt.
Earlier this month, after clocking up 16 weeks at the top spot, Rein Me In surpassed the previous record set by Scottish band Wet Wet Wet, whose 1994 hit Love Is All Around had spent 15 weeks at Number 1.
Globally, the milestone equals Canadian icon Bryan Adams, who achieved the same success with his 1991 classic Everything I Do (I Do It for You). Sam and Olivia released Rein Me In in June 2025.
The track was originally written by Sam for his third record, People Watching, before being reimagined as a pop-rock ballad. They had already smashed the record for the longest consecutive run in the Official UK Top 40 and the most weeks in the UK Top 10 for any non-Christmas single.
The track acts as a raw, two-way conversation exploring the painful breakdown of a relationship. Sam said watching the song break chart records has “been ridiculous” and “an excuse to party”. Crediting Grammy winner Olivia, he said: “Olivia putting the alternative narrative on it made the song really universal – that opened the floodgates. There’s two sides to the story. And, it’s a toe tapper! It’s officially a banger!”
Rein Me in won Song of the Year at the 2026 BRIT Awards, beating the likes of Defying Gravity by Ariana Grande and Cynthia Erivo, and Man I Need by Olivia. Fender had debuted the track at his London Stadium show on June 6 last year, with videos of the performance instantly going viral.
Meanwhile, he and Dean performed the version just days later at his sold-out homecoming show at St James’ Park in Newcastle, before releasing the collaboration version.
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