According to trade circles, Samantha Ruth Prabhu’s upcoming film Maa Inti Bangaram is yet to generate the kind of sustained buzz expected ahead of release. While the initial teaser created a positive impression and the first single received a decent response, the momentum hasn’t been consistently maintained.
A distributor notes that Samantha needs to take charge of promotions more aggressively. “She has to lead from the front and personally boost the film’s visibility. The early promotional material worked, and even a recent event gave the song better traction, but in the current dull theatrical phase, that’s simply not enough,” he says.
The concern stems from the noticeable slowdown in activity over the past week. With very little fresh content or updates in the last 5–6 days, both fans and trade observers feel the campaign has lost steam at a crucial time. In today’s fast-moving digital landscape, consistent engagement—through interviews, BTS clips, reels, and fan interactions—is key to keeping a film in public conversation.
Directed by Nandini Reddy under Samantha’s own banner Tralala Moving Pictures, and supervised by Raj Nidimoru, the film is gearing up for a May 15 release. With just two weeks to go, the expectation is for a strong promotional push to revive buzz and reach wider audiences.
Coming after projects like Oh! Baby and Yashoda, Samantha is once again headlining a performance-driven role. That puts additional responsibility on her shoulders—not just to deliver on screen, but also to pull audiences into theatres in a challenging market scenario.
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