Whether you need a birthday gift, you’re looking ahead to the holidays, or your little ones simply deserve a treat, these are the best Prime Day toy deals this year.
I’ve been buying too many toys, board games, and Lego sets for my kids for many, many years. I’m not afraid to admit I still love playing with toys either. In fact, a lot of Lego sets are now aimed at adults who grew up with it (and have the disposable income). Everything here has been built, played with, and thoroughly tested by my family, and most have been tried out in a classroom full of kids (my wife is a teacher).
You should also check out our roundup of the Absolute Best Prime Day Deals.
Updated on October 7 at 7:30 am ET: Added some new STEM toy deals and checked through the current products on sale.
WIRED Featured Deals
- A screen-free kid’s sound stage: Qubs Qubitunes for $73 ($53 off)
- A marble run maze puzzle: ThinkFun Gravity Maze for $16 ($9 off)
- A fun family board game: Azul for $24 ($16 off)
- A smart Star Wars Lego set: Smart Play Throne Room Duel and A-Wing for $128 ($32 off)
Best Prime Day Toy Deals
This screen-free play stage and speaker for kids is great fun. Slot a wooden cartridge in the top and pop wooden character pieces on the circular soundstage, divided into four sections, to change the audio it plays. This basic functionality allows for a clever variety of themed add-on packs, including classical music and a cooking game.
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Musical kids aged 3 years and up can start learning with this mini guitar. It’s just like a real guitar, only smaller, and with just three strings. The companion Loog app and included lessons are enough to get them started.
These slightly squishy plus-shaped building blocks are satisfying to stick together and pull apart. Every piece is the same shape, so kids don’t have to spend ages searching for a specific block, they can pick by color or build randomly. You can create bracelets and headbands or construct robots and bridges.
The tough, translucent Magna-Tiles click together easily to form two-dimensional shapes and three-dimensional objects. Kids love building houses, castles, vehicles, and whatever else occurs to them with these triangular and square magnetic tiles. We love them so much that they made our best STEM toys guide. The classic set is a fantastic place to start, but be warned: There are themed sets, and you will end up buying more!
Combing the fun of marble runs with maze construction and logic puzzles was a seriously bright idea. Kids of various ages (8 years and up) love building 3D mazes and dropping marbles in the top to see where they emerge. The 60 challenge cards get tougher as you go.
A fantastic gift for kids of all ages, this clever construction kit features Clixo’s colorful, versatile, magnetic pieces that snap together, so you can build three-dimensional shapes, from crowns to cats. The durable and washable pieces stack neatly and pack away easily, and you can play with them anywhere—no table required.
Made from a dozen magnetic shapes, this cube can be reconfigured in a surprising variety of ways. The exteriors are covered in holographic stickers that catch the light, and there’s a spinner accessory and a companion mobile app with building suggestions (though it’s not really necessary). This is irresistible fidgeting fun for anyone.
Miniature mechanics in the making will love this 175-piece kit that can be assembled into a working four-cylinder engine. It’s fun but fiddly, so younger kids will need help (age 10 years and up is about right). Just be aware you need three AA batteries (not included) to start it when constructed, so the pistons and gears move and the LEDs light up.
Best Prime Day Board Game Deals
This immersive strategy game is all about gathering and trading resources to build roads, settlements, and cities on a randomly generated board of hexagonal tiles. To collect enough points for a victory requires the right strategy and some luck with dice rolls. My kids love the trading and the robber mechanic, which allows you to steal cards from your opponents and block their resources (though it can cause fall outs). The game is perfect for three or four players and usually lasts around an hour.
In Azul, you must make mosaics by matching tiles with different patterns and colors to get the maximum possible score. Azul is easy to grasp but supports many different tactical approaches and has surprising depth, making it one of the best family board games. The tiles and other components are high quality, and filling your board is deeply satisfying. Play moves quickly, and you can complete a game in less than an hour, but you will want to play again.
Collect sets of super cute sushi cards to match the menu and score points in this compelling and easy to grasp card game. Choose a card each turn to build the best meal and pass on the rest of your hand to the next player. It’s quick and fun, but has real strategic depth.
A firm WIRED favorite, Ticket to Ride features steam engine styling and rules that are easy to grasp. All you must do is claim railway routes across the US and Canada using your colorful plastic rail cars. Spend cards to claim routes, rack up bonus points for connecting specific destinations, and the person with the highest score at the end wins. All aboard, choo, choo!
We regularly play this family favorite with visitors because it’s so fun, works for up to eight players, and is very easy to grasp. Each round is based on a single word from a category card determined by a dice roll, and while everyone else knows the word, the chameleon has to bluff their way through. Every player says something associated with the word for that round, and the guesser has to pick out the chameleon.
Somewhere between a board game and a logic puzzle, the Rush Hour series is all about navigating your red car through traffic. There are 120 challenges that get increasingly difficult, and kids will have to carefully consider how to slide the other cars and trucks aside to reach the exit on the grid.
Best Prime Day Lego Deals
Not all of the best gifts for Lego lovers are Lego sets. This handy guide book helps you turn your Lego collection into all kinds of builds. As long as you have a decent number of basic bricks from a dragon to a rescue helicopter with these clear step-by-step instructions.
This fun build lets you reenact the dramatic conclusion of Return of the Jedi, with Darth Vader and Luke Skywalker dueling as Emperor Palpatine looks on and a space battle rages outside. Part of Lego’s new Smart Play system, Smart Bricks light up, and add lightsaber noises, lasers, explosions, heavy breathing, and even a rendition of “The Imperial March.” It’s an expensive set for what you get, but this is first decent discount we’ve seen on it.
Any racing fans will appreciate the Speed Champions McLaren F1 Team MCL38 Race Car Toy, and this is the lowest price I’ve ever seen for it. This fun build for kids aged 10 years and up includes a minifigure and a McLaren F1 car with a halo bar, rear wing, sponsor stickers, and wider rear tires bearing the “Pirelli” name.
Forget cheap chocolate, most kids (me included) would prefer a Lego Star Wars Advent Calendar, and this year’s one is on sale. It features Mando and Grogu in Christmas jumpers, and each day reveals an ingenious tiny build from creatures like a Bantha or Mudhorn to the Razor Crest ship and an Imperial Shuttle.
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